ļ»æbecause if you got a rocket ship and that rocket ship is even like uh it's not going on the the the the intended path even if it's one or two degrees off that's the difference between you going to the moon and you going to freaking
Pluto this is secrets for Success welcome to the secret for Success podcast I'm your host GRE Todd thank you as always for joining me our friends this one I want to talk about the power of challenges of doing events because we have done we have brought in this year um over uh 3,800 leads uh at over half a million dollars in 10 Days by doing uh two challenges and in 2020 we brought and a half a million dollars and over 800 new leagues by doing a challenge and there is one Comm of denomy in both of them and that was that you were the orchestrator behind them so uh in the first episode we talked about kind of your story of what brought you to entrepreneurship in this episode what I want to do is I just want to talk about challenges and why they are so important uh why you believe a lot of people should be using them and then if you want to me break down what we did in our challenges so thank you so much for being on the podcast again I appreciate it pleasure awesome so why don't you um here let's do this why don't I start and I'll kind of tell people where I was in the beginning of this year in 2023 uh and I reach out to you uh to help you with this and then let's get tactical today and talk about some of the things that we were able to do go into uh making this year so successful with really like blowing up this Mission so in the beginning of the year I was kind of on a Sher bus honestly and I was in this situation to where I wanted to keep smart success Healthcare going uh and I really wanted to grow the mission but at the same time I was having other family responsibilities with Carrie not feeling well and knowing that I needed to devote more time to well the school now home and I knew that I needed help and I knew I I knew it wasn't what I needed to learn or what I needed to learn or or or what new thing I needed to learn it was who did I need to bring on and so the V for me was you and we had already had a lot of success with a prior challenge that we did in 2020 and we did a 21-day challenge back then which led to like 500 new customers and and then to have a half a million dollar program that we sold on the back gabat uh and then in this year I was like okay let's let's see if we could try this again so I brought you in and we did a five-day challenge right and so it was called the Invincible Challenge and from that challenge we brought in 15 or 15 AR leads uh it led to $330,000 in Revenue which then led to me having a really big event with which has doubled the smart success Healthcare Mission uh and all of it really came from this one child so my first question to you is this who do you think challenges are for I think challenges for anyone anyone that's trying to bring in a bunch of leads um uh anyone that's trying to bring in a bunch of clients I think I think challenges are for everyone but I I don't think that most people really understand how they're supposed to execute the challenge and what's really the the purpose of the challenge okay so let's talk first about what would you say is the purpose of the challenge and how they should kind of look at it like the perspective they need to be coming into it with so I think the challenge is the the purpose of the challenge especially if you're an upand cominging coach is for you to display your skills or your expertise to your um to your audience and show them what you're able to do show them what it's like to work with you for a few days and then you know if you've given the people a great experience then um at the end of the few days they'll want to take it to the next level with you okay so you said coach but you also said show them what it's like to work with you and show your skills and your knowledge and your expertise I have a lot of people that are in the healthcare space and they are quote unquote experts in their field whether they are physical therapists occupational therapists dieticians chiropractors Etc do you believe that they could do challenges as well absolutely right absolutely okay yeah so they're trying to get a bunch of leags they're trying to get people to test taste test what it's like to work with them and the way that people in my industry in the healthcare industry typically do that is by doing it one on-one like hey do a compliment session with me hey do it 20 minute but it's one to one so it's not scalable well a challenge you could bring a lot of people at just one particular time absolutely absolutely yeah so let's kind of talk about um what we did so we did a five-day event where it allowed us to work with lots of people at one time and basically the majority of the people were brand new people it's to our world and by the end of it overall 100 people decided to actually pay me money to continue to work with them um so there were a few different things that you have actually shared not only with me because you did it with me but youve shared with the Mastermind group we're part of which um which is a group of very high level marketers uh you know in the coaching Consulting agency space so some of the things that that you shared with them on what made our child successful is number one give yourself the ti so why don't you talk about that first so I think a lot of people try to rush through the challenges um they just kind of slap it together and if you want it to be effective you really have to plan this thing out and give yourself enough time for you to execute everything that that that you're going to do and I think that you know one of the the first thing so when you uh I never forget I was um I was in Las Vegas and I was walking through the um the food court of the Venetian when you had asked me to come on and and and really uh it was that was the end of um January because it was in Las Vegas for conference and you know I had told myself that I wasn't going to work with anybody like I had a couple people that were paying me a good amount of money they had me on retainer um and I was doing that with really to do any work they just called and ask me questions and I would answer them and they would pay me you know a decent amount of money every month for that and I really wasn't interested in working with anyone at the time and then when you um reached out to me
um it was the first time that you had reached out to me like that like I could tell from you know you were explain to me the situation and um I could tell that you really needed the help MH you know in my opinion um and and even from the fact of um you made an offer to me and then the offer that you've made was very fair I I consider and you and and even after you said listen um this is what I have to offer you but if if it's not enough let me know and I'll give you more you know what were like a great negotiation Tac and I you know if I wanted to I think I could have beat you out of more you know know but I was like nah you know that's fair I'm I I try to be a very fair person uh I mean we all in think in our heads that we are fair but you know I I was like Y no that's fair I was like I'm not even I I knew I could have got you for another 10% or 15% or whatever um but I was like no now right that's cool you know and I think it was the way that you came at me and I could just really tell that um you really needed help um because you you know like the stuff that you talked about with your family you know and um I just felt really compelled to do it I didn't have to financially or whatever but um I was just like you know what I want to do this I want to help him because you know he that like he's doing it for selfish reasons he wants able to spend more time with his wife as he's going through um you know these issues as she's going through these issues and I was like you know what yeah let's do it but the first thing I said you told me the the date and I was like no we need to push it back we need to give ourselves some more time right and um and we pushed it back as far as we could because you had some other things that we wouldn't be able to push it back you know so so that was the first thing that we did was we made sure that we gave ourselves enough time to implement everything that we wanted to get there I I think that's one of the biggest things you guys if you want to um if you want to build a vehicle that's going to allow you to be able to uh impact a lot of people and do it in a condensed amount of time you've got to build the vehicle right if you are building a bike okay and you kind of half ass it with the bike it it's it it the wheel might be a little wobbly and and and it might not be so bad because it's a bike and it doesn't really go fast anyways but if you're building a rocket ship you can't mess up on like you have very little room for error so you want to give yourself enough time to actually build the vehicle properly so that when you ignite it to take off it will take off and I think that was one of the biggest things that we did differently than in any of the other challenges that I did without my brother and by the way just for context I had done four challenges prior without and and I had no challenge that had more than 150 people sign up they were all paid by the way um anywhere between a dollar up to $300 this one uh it was a free component but it also had a VIP and a platinum VIP so let's talk about that there's like 13 different things I just want to hit like four or five on today's podcast and and and let me and let me just add one more thing to the you know um to the analogy that you just gave as far as a rocket ship you know uh everything has to be precise because if you got a rocket ship and that rocket ship is even like uh it's not going on the the the the intended path even if it's one or two degrees off that's the difference between you going to the moon and you going to freaking Pluto right you see what I'm saying one or two degrees is you going to freaking Pluto or Neptune what are these other planets versus the moon so everything really has to be dialed in and precise if you want it to take you to where it is that you right yeah makes so much sense the first four challenges that I did I made them the 97 bucks come to the challenge and $297 if they wanted to do uh uh VIP option uh this challenge we did it free and then we did a $97 VIP and then aund a $297 platinum or one n PL can you explain why you believe free having a free option is better than having it just paid so I think that with free right you're giving people an opportunity that um that may not know you um kind of like a um a way for them to get to know you without them taking any risk you know I think there was a time period where you could have done um um just paid but especially with the fact that there's so many people doing ch there's a lot more people doing challenges now you know you really want to give people an opportunity to come in and experience you without them taking a risk you know so um and then if you do what you're supposed to do you get a lot of those free people to upgrade even if they don't buy the VIP or VIP um Platinum VIP option in the beginning between the the time that they sign up and the time that the challenge is ready to go you you you give them a bunch of opportuni said they can't upgrade let's talk about that because when we start the challenge just to give you guys some of the backstory to it we have about 1,00 people sign up by day one okay and we're going to talk about how we got people to sign up and the ad strategy that we use and our affiliate strategy etc etc but one of the things is that I think we had about 30 to 35 people sign up for VIP before the challenge started on day day one by the end of the challenge we had 145 people sign up for VIP so what happened was this all the people that were there for free that were enjoying the challenge realized that they wanted access to the material in the challenge even after the challenge is over or they might have missed 30 minutes one day or they might have missed an hour or they might have miss one day totally so as the challenge was going on we were getting more and more people sign up for VIP at Platinum VIP because the content was actually really good and they didn't want to miss out on those things so what the they they the experience was good to the experience was good and so what are the things that we do in our our VIP is we give them additional time with me after the main session is over each day so in the main session I would go I I go for about an hour to hour 15 minutes and then I get them an hour to be able to process everything that they learned and ask me and any of the guest speakers that I have questions what are some other things that we did in the VIP that made it very valuable to people I think at the end of the day I just heard somebody say this um this quote um you have to make it more expensive for people actually it's um Jason flatland that's what it was um and I've heard him multiple times but I just started yest so top of mine but you got to make it more expensive for them not to take that option than then it is to take that own [ __ ] and there's so many people they get caught up in price and whatnot whether it's for VIP whether it's for their coaching programs and to me price is the least right what you need to focus on is the value you know right and and people it becomes easier for people to say like oh um you know my CL my people can't afford it people can afford whatever they want to afford right and and going back to what I just said you got to make it more expensive for them to not take the option than it is for them to take it so for instance let's say I I I say okay Greg I have a um I want to give you this Kia sento right now for free you get it brand new 2023 Kia sento for free or I could give you this brand new 2023 Rolls-Royce Cullman for 75k which one are you taking you got to take the Ros right cuz that call name brand new is 500k right so um and then while the Kia you could have got it for free what does the Kia cost 20 30k if that right so you're going to you'll find that 75k to buy that Rolls-Royce because it's so much of a better value and that's the way that that that I look at even when you're presenting offers you got to give the you got to offer a person so much that the money that they're paying you is minuscule compared to the value that you're giving them okay so guys the way that we're setting this up right now is we we talked about the power of challenges is why we feel like challenges is a great way to kill multiple birds at once though bring in massive value to people that don't know you uh to be able to move people quite fast into becoming from a prospect to actually a potential customer or becoming a customer so what we did is we started off with the offer of what we were presenting to people and we started off with the the power of doing free and then giving people the option to upgrade and by the way I've done them both free with the option to upgrade is much better than paid and the option to upgrade from Paid give if your stuff is good and you've got valuable stuff then the people will eventually pay they just have to trust you a bit more okay so I think that's that's really important so that's the offer okay let's now talk about how we actually got people into the challenge right and so we did a couple things we did some organic but we did a lot of paid and we did a lot of Affiliates so can you talk a little bit about the paid first and what your strategy was that you did so that we could stick out to people um so the first thing was like making a bunch of content that um and and the ads that we were running they didn't look like your traditional paid ads right um there had been a uh video style that I had personally been doing only because I told a couple of my customers to do it and they weren't listening so a lot of times a lot of things that I'll do I'll just do it just to show them that it works so these ads have been these these video content that I've been doing been very successful uccessful so I had you do the same thing right where your film gets a green screen background and there a lot of different images switching all the time in the background uh so what we did was we probably I think we did a new ad released a new ad every day so what I would do is I would comb through the news um every day and look for articles or things that were going on in the news that I could tie back into what we were doing so for instance there was an article at the time about um about uh Millennials having to move back home right and I would get the article I would send you over the concept and then you were just really good with um some of my clients I work with it's like they can't freaking think or they just don't want to think at all I could just give you the idea and you're really really good with coming up with what you need to say off of the riv probably the best I've ever worked with in regards to that so I just just look for ideas and give you a ton of ideas and you would just make the commercial you would just do you know so you make six or seven at a time so what it allowed us to do was day one I released the first ad day two now I have released the second ad I have the second and the first ad stacking yeah yeah i' call it ad stacking right um day three 3 2 and one day four 4 3 2 and 1 so we're running four different ads at this time explain to people the the kind of the philosophy behind that like you're just cuz see what happens is when people start there's this thing called reactants right and as you're scrolling down social media and you're looking at this stuff your brain is always trying to conserve energy and um so the brain is saying so if if you're scrolling and the Brain thinks that it knows what that particular post is about it's going to say keep scrolling we already know what that's about right we want to save our energy just in case we really really need it so if they keep scrolling and then um for people that run the same ad and try to run what ends up happening is that people just keep scrolling past it's like all right they watch it the first time all we already know what he's going to say so um so keep scrolling but then if we're releasing different ads it's like the hold up um wait hold on this looks a little bit different let's see what he's going to say especially especially with the type of ads that we were running where it was an image of you with the green screen back the green screen cutout and it it had a different background or whatever and the backgrounds were always changing so it was engaging and it got people to take a look at the ad a little bit longer right um guys I think there's a couple things here that are cheat and by the way whether you do challenges or not these are strategies that you can use to to get in front of more people yeah Mark J me trending topics and what you have to do is you have to take things that you know people are interested in trending topics that are relevant for the moment but you have to be able to tie it in to how it affects your audience today okay so that's one of the things that you can do it was a trending topic that allowed anyone to be like yeah oh yeah I'm a millennial and I'm having to go and live and all my parents and they created urgency around it and then you've got to figure out how to TI that in to what it is that you're trying to get people to do you can do that with not only trending topics but you could also do that with people that have Authority for instance if Elon Musk has a certain take on something you can use that take to be able to then position what it is that you want to position if you know Jeff Bezos has a certain take on something and this person has Authority in the marketplace you can use that to be able to position what it is that you want to position so it's either a trending topic that's popular or a person an influencer that's popular and then you can anchor yourself onto that person and then doing it over and over and over again having the backgrounds to where they're different makes people not zone out so it makes them not zone out and having the background is different it wasn't like you were expecting people to read anything into that right yeah you just you just really want to have some stuff that's related to what you're talking about and people are just that the background is switching so fast that the brain doesn't know what's coming next so it it becomes very it becomes a lot harder for the brain to say skip it because it's like it doesn't know what's coming next you know just to kind of give the people some examples of um the the things that you were talking about for instance like one of them was um I think at the time there was this article that kind of went viral in the news about a guy that was working at Burger King for like a long period of time and then when he um he was going to retire or something like that um you know they didn't give him anything and they might have gave him like a Gold a fake gold SEO I can't remember what it was but I remember something Burger King so you you started off the ad talking about the the the actual situation and then you brought and then at the very end you brought so no one thought it was that they about have just thought that you just talking you know commenting on the situation but then at the very end you're like listen if you don't want him after work of burger for 25 years and you blah blah blah blah blah check out this invincible challenge where I'm going to be showing you the techniques I've used over the last six um the last eight years to make over $16 million right now another one was um uh I remember it was saying how uh um people were having to move because they couldn't afford to live in the area that they were at see you talked about that for probably 75% of the ad I mean 75% of the um of the video and then at the end listen if you don't want to have to move from the area that you're in what you need to do is figure out how to make more money I'm going to show you how to make more money and in the Invincible challenge right so was stuff stuff like that I remember there was one where you talked um you talked about something that was going on at your daughter's school that one you had actually came up with or whatever oh no you said one of your daughter's friends had um had said hey I seen your dad on uh on my Instagram feed of what and you talked about that and then you tied it in right he so that's a big thing that you want to do you guys you got to figure out how to take something that is not a a salesy thing and then at the end you can do your silent pitch to whatever it is that you're doing right yeah okay the moment the moment that you make it that the people can tell that it's an ADD you're trying to sell them something is the moment that that finger keeps wide rolling yeah right yeah right okay so we that's what we did with our advertising strategy let's talk about what we did from an affiliate standpoint so for those of you that don't know what affiliate is that is where you are partnering with other people that have an audience that could benefit from what you are going to be uh bringing and can you partner with them and make it to where they want to put P out your challenge uh as much or more than you do so can you just talk about a few different things that we were able to do to basically get over 800 registrants from other Affiliates and parners so um this is the main thing that you have to keep in mind right and I don't think a lot of people keep this in mind when they're dealing with Affiliates the the Affiliates their number one concern is w i i FM what's in it for me yeah right and a lot of times we think that okay we're going to get these Affiliates and they just want to work hard and bring the they don't give a damn about what you got going on if unless it's there to help them you know what I'm saying and um so so for one we had a I think we had a really great affiliate program right um for two because we did such a good job with running ads they kept seeing it over and over again which motivated them and made them want to come and be a part of what we had going on we did affiliate trainings where um where uh we would share with them strategies for them to be able to um um use and and and and help them to make more so we were helping them to help themselves you know uh we had a really great prize where the top three Affiliates uh we took to your Mountain Home In Georgia and we would um strategize with them so it's just a lot of things that we did and really paid a lot of attention to giving the Affiliates all you know we created I think emails for them we created Flyers that they could put up we made it as easy as possible for them to want to be a part of of this Challenge and and not just assume that you know a lot of people and this is where they mess up with a affil is that they just assume that the affili want to help them like nobody's concerned about helping you unless it benefits them you know they might have whatever else going on in their lives and and and it doesn't matter that you may have helped them in their last affiliate Lodge or whatever right none of that matters unless um um it's going to I mean and it's just people it's just all people are you know people most people are just you know focus on what's in it for them and um you have to make it very appealing for the the Affiliates still want to come in right and and and and and be a part of what you have going on that was a big thing that happened with artist the Affiliates they felt so much value from even the trainings yeah that we gave them the prices and stuff were cool but it was like wow we were really empowering them and teaching them a new set of skills and different ways that they could um promote the product and not only that like how they could just become better at their own thing they not like their old trains were like this was worth it and then there was almost like of like hey I want to reciprocate some of the value back to them I they W very engaged with that um some of the here here's another thing people ask me uh why five days versus a three-day challenge because a challenge doesn't have to be five days you can do a two day you can do a three day four day a five day can you give me some of the reasons why you feel like for the people that you worked with why 5 days is probably the most ideal or maybe not I don't know I'd love to hear your take on it so um let's take it back to 1999 or 2000 okay by you're a little College dwee and someone introduces you to um this young lady named Carrie could you have gone out with her one time and said hey uh we had a great time tonight um on our date you want to marry me she probably would have thought you would have been crazy right so so that's he is right so it's it's kind of like that same concept you know especially if you're going to be selling a higher ticket um price you got to have them I call it touches you got to have them touches you know and you got to think that um and I think that this is a area where a lot of people end up messing up at right we were we had before the challenge even started even if it was a brand new person that just came into your world they might have had four or five touches with you you were able to touch them four or five times before the challenge even started because we did um with VIP we had um a VIP networking party two the two Sundays before the challenge even started right right so they more than likely jumped on those and got an opportunity to experience you and what it is that how you could um be of value to them and if they were affiliate as well they had two more so had four touches with you four physical touches with you but were not even including ads or anything else before the challenge started so then now uh they have every day of the challenge so that's five more then they had the um the the the the ones that were in VIP and platinum VIP had had five more with you with the special guest at for the after sessions and then on the Saturday we did the the we did the bonus training so these people probably had about some of the people and then if you look at the percentage of people that was in VIP and platinum VIP that ended up buying the um the the the program that you had they have like 14 or 15 touches aren't you right and I think what what we all must understand is that it takes it takes anywhere between 10 to 25 touch points for someone that is quite familiar with you and trust you to actually say I'm going to take out my wallet and I'm going to go big so so when you even count that it now you got to think about all the emails cuz we were sending EMA them there almost every day right and the ads and everything else man these people probably had like 30 or 40 touches 30 or 40 touches and I just know I really look at like the ones that have been successful the child have been successful and the ones that haven't it really comes down to the am amount of touch points that every touch point is different so an email and a text you guys like those are those are like call that a point right so I have this this scale Mark it's called the ease intim C scale have you ever seen me show this before okay so the e intim um intimacy scale is on a scale of zero to 10 let's talk about how easy it is to basically do a particular touch point so with to ease Ted you would consider email and a text right because I could just I could send it I could cont chart an email and I could send that out to a crap ton of people right the zero with regards to ease is in person right like you have to drive over here to do this podcast with me but we're in person it's awesome right and you're going to get so much more connection with us being here right assume is maybe not um it's it's it's easier than in person but it's definitely not as easy as an email and a text right so that's the ease but then that whole scill is flicked when it comes to intimacy there's no intimacy with an email and a text right there's a little bit more intimacy with a DM or right but there's more intimacy with a phone call but there's more intimacy with a zoom because I can see you right but men there's nothing like in person so what people has understood is that not every touch point is created equal so we could do a lot of emails and texts which we're doing daily but then we could we also like called people zoo on the phone right we had a team of people that were calling so that was a little bit more intimacy right not as easy right but then when we when we did the the group talks before the challenge that's even better than a phone right and then as we did the VIPs which they were every night after well that was even more intimate because it wasn't hundreds of people it was just you know 40 50 60 70 80 people on those so you guys must understand that touch points are the key and the more touch points you have you're giving yourself a well tou points quality touch points are the key but the more quality touch points you have you're increasing the probability that someone is going to go from a prospect to a customer absolutely would you agree with that absolutely yeah absolutely I mean I think that it shows in the conversal rates that you had you know uh which were incredible right right right in they right right so um any final components to it why don't we talk about you know the fact that okay you know we were able to capture an audience through great marketing and through great Affiliates we able to have good content for people throughout the challenge but then let's talk about like the offer like you have to have a good offer in order for people to actually say okay like all that information was great we've seen this a lot people got great information but their offer wasn't wasn't really good you touch on in the beginning of the podcast I saying hey Jason fly just said that it's got to be much uh it's got to be more painful for them to not take action versus taking action but you help really construct that offer K you talk about what was going on like as you were building this knowing that it was going to be a rock rock solid offer so um I think that the the the generic offer right you had already come up with I don't think I helped you that much with it because you know what it was that you were teaching right what you wanted to share um I think where I came in at is really building that offer up right and what I realize is that the main thing that the the core of the offer to be honest with you that's probably the least important right right um I think that so one of the things that I was able to do was while we had the um the the networking sessions and the um and the VIP sessions after right what I did was and I don't it like I don't know why it just hit me now but um I was able to um I I sat there as you were talking I was listening to what the people were saying right right listening to um where their pain points were and and the things that they felt were holding them back and as they were talking about the things that they hoped to get from The Challenge and what I did was like as I'm listening I'm just writing everything down um Jane Jane though or whatever is saying yeah you know I'm looking you know when you ask them like what are you trying to get out of this town I'm trying to figure out how I can make sure that um I don't I don't know how to I don't know how to find the the right product or I don't know uh where my audience is or whatever right so I'm writing down every single one of the concerns or um objections that they have and then I made sure that what I did was I constructed all the bonuses around every single one of because you started to hear a lot of recurring theves a lot of people were saying the same thing so then I would make sure to create a bonus for every one of the objections that they have so that when you do present the final offer to them they're like wow he must he like this is Heaven Sin he he made this thing specially for me how did he know what what I needed the reason why we knew because you said it and we were paying attention see the problem is with a lot of um marketers or people that are selling their content they're so caught up in their own CRP that they they're not listening to what the audience is telling them that they need you know I was just at an event um a couple days ago right and um one of the days we had this um this speaker that came on at the end of the day and and and he's like a big copywriter or whatever and he was and and when he first so keep in mind now when he came on the event was supposed to end at 5:00 he didn't come on till 4:45 right and then he he's like joke he's he's he's from New York so he kind of as the New York attitude and Charisma they like yeah guys uh uh as you can see he puts his he didn't have slides he had his whole document he's like my document is like 300 pages and we're going through all this so we're probably going to be here for an hour and everybody's like laughing right cuz we think he's joking he wasn't joking he was serious right and he's there going through the stuff right and he's not paying attention to the audience cuz we're in the a like everybody's like people are leaving out mad people like yo an hour 2 hour like we're really only supposed to be there for about another 15 minutes and keep in mind we've been there all day and and he's just going on and on and on and on just reading the room he was not reading and I was so mad and frustra with this I didn't want to leave because I felt like maybe the moment I left that he was going to say tell me the with winning lottery numbers right so you don't want to leave and you don't want really want to be rude but the dude and I even found myself being disrespectful to him because I and and and I didn't mean it but but but I was I started talking to one of my buddies that was sitting next to and I'm having a whole convers and was really rude and disrespectful right but I I I think I just did that because I felt like he was disrespecting us right you know what I'm saying yeah I think the big thing is that we must understand that it's so disrespectful not to understand your audience he he he he did not I'm watching this guy and he was he was he wasn't paying attention to what was going on in he was so and I I almost want to say narcissistic to to like no I'm giving them all we're going through this document because it does me doesn't matter I've got the greatest stuff ever I don't care what's happened here I don't care what's up that is like the worst thing you can and I truly believe that's why most people don't make it it's because they're not listening to their audience they don't care about what Their audience is feeling you're not understanding they're not t like taking a pulse of the current situation and they're not reading the rule and it's such a lack of disrespect it is to your audience to your to your audience you know and I mean I know because I like once I let like everybody was saying the same thing r on it can I let you what I would have done uhuh what I would have done done is I would have talked about the LF in the room yeah I would have said guys I know you all have been here and you've been here all day and I know you all are extremely tired the information that I wanted to bring to you all I believe it's extremely valuable so guys here's what I want to do in respect of the most valuable resource to them your time what I want to do is I want to spend the next 15 20 minutes on a half of you guys my presentation is going to be about an hour I want to spend the next 15 20 minutes that I have at you guys and I want to give you some of the key things that I think you all can take away from right now for anybody that wants to talk to me after then what we can do is just let me know and I'll stay as long as you all want me to stay or if you have a pressing need and you have to go you have flight to catch you have this just do me a favor reach out to me and I'll go ahead and I'll put my number up on the screen or here's my email and I'll send you over for everything so I don't think the organized evet would have been upset with that just respecting the audience you would have gotten a whole bunch of contacts which will give me a bunch of conversations that you can you can you know a build off of you would have won everybody over because you've read the room and then for the ones that wanted more you would have basically had the hot people stay with you absolutely that's did not him right not him he was you know to the point where um the the organizer of the event I saw when he walked up to he went to the AV guy and gave the AV guy a note to um to to to bring to him on the stage because this dude had no plans St to stop yeah crazy and you could tell like he he literally had no plans and every time you thought he was going to stop all right done with that but all right next point and and he was he was and I went so I went to the promoter and I kind of cracked the joke I was like van you should have you should have told us to bring our pajamas and we could have had a pajama party and he laughed he was like yeah I know right and he and he laughed and and everyone I talked to was was basically saying the same thing that this dude wasn't um um had no play and and and the whole reason I'm going tell you this that whole story is just how like some people are so they're they're not concerned with the audience at all and it's just like this is what you need to learn and I'm going to give it to you and you're going to take all of it in the way that I think that you need to learn it and I think that the the the uh the strategy that we took was different we listened to to the concerns that the people had and built the course the built the offering even though the core offer was still the same that what you had right but we built the bonuses and everything around what the people needed and that's why it converted so well converted better than anything I'm ever see yeah you guys I hope you take everything that we've talked about and you understand that even though I truly believe that many of you could create a challenge and it could bring you and generate you the amount of income that it would take for you to do it a year traditionally and you could do this in five days you really could but if you take everything that was said on today's episode especially what was just said and you actually listen to your audience you will be able to not only use this doing challenges you'll be able to do this in anything that you do you must understand your audience you must respect them you must respect their needs their wants their desires their problems their pains their frustrations and create Solutions around that and let your ego go just let it go and stop thinking that you're the greatest things to slic R if you do that you're going to win so with that said let's wrap it up um thank you so much there's so much more that you have that is there a way that people can get access to some of the other things that you gave them the challenge is there uh yeah they can um message me on Instagram and then I also have a group where I did a um case study on the challenge and um a lot of the things that we put in the challenge um I I talked about in the case study and if they join my telegram group and they can go to we are marketers w e a r e m a r k e t r s.co they could join the telegram group and I have the um case study that I put in there where I break everything that like I legit could probably sell that case study for about $500 because it's probably one of the most thorough teachings on challenges that um that I've done and they can get it free just from join in the group okay so what I'll do you guys is we are marketers Atco what I'll do is I'll put it in the description at a show not uh for you to be able to join that group and get access to all the things that we did so thank you Mark for being out of podcast my pleasure all
