Greg :
I think everybody knows that they need to have a way to not exclusively trade time for money, and they need to go online. So why is it that some people can break through and some people can't? I don't believe it's just that you're afraid, or that it's procrastination, or that it's shiny object syndrome, or that you're a perfectionist, et cetera, et cetera. I believe that even though those things are part of the reason, I think the. The biggest thing is that you're not charging enough for your one on one prices. This is Secrets for success. Welcome to the Secrets for Success Podcast. I'm your host, Greg Tod. Thank you, as always, for joining me.
Greg :
So this past weekend, I did a master class called the Healthpreneur online blueprint, and there was, I think, 460 people that register for it, and it was amazing. We showed people how to go online, and I gave them the three steps on what they need to do in order to get an online product up within the next 30 days. So it was awesome. People loved it. Spent a lot of time answering questions. But there's something I want to talk about on today's podcast. It's like, why haven't the majority of people gone online? You know, you need to. And it's crazy, because all the people that I had at the webinar, everyone agreed, I need to be online.
Greg :
I need to be online. I need to be online, right? They understand the power of online, allowing them to be able to serve people regardless of where they're at. I was just having a meeting with someone here at my office, and while I was doing that meeting, someone paid me $997 to go into a program while I was doing a meeting with someone here, right? And then last night, while I was sleeping, between my three online businesses, I got paid, like, $11,000. I think everybody knows that they need to have a way to not exclusively trade time for money, and they need to go online. So why is it that some people can break through and some people can't? I don't believe it's just that you're afraid, or that it's procrastination, or that it's shiny object syndrome, or that you're a perfectionist, et cetera, et cetera. I believe that even though those things are part of the reason, I think the biggest thing is that you're not charging enough for your one on one prices. And what I have come to understand is this, is that as I've raised up my rates for getting value from me one on one, it's done a few different things. Number one is it has anchored the price and the value of who I am to other people higher.
Greg :
And by anchoring that higher, it has made people have a higher perceived value of what it is that I can give them. Right. If you think about it, right now, I'm going to go to lunch in a little bit. But if I had my leftovers from lunch and I was going into, I don't know, a Toyota Corolla, right? That was the first car that I had, all right? And it was a Toyota Corolla, and it's a 1984 Toyota Corolla. All right? And I had my lunch, and I had some lunch left over. I had some fries, I had some ketchup, and I brought it in the car. Chances are I'm going to eat those fries and dip it in that ketchup while I'm in the car, going to wherever I need to go. But if I was in a RollsRoyce Cullinan, I probably wouldn't do that in there.
Greg :
Why? Both cars have four wheels, both cars have an engine, both cars can get me from point A to point B, but there's a higher perceived value with the Rollsroyce versus the Toyota Corolla. And so when I charge more, there's a higher perceived value of what it is that I can offer to people. So now, the other thing is that because there's a higher perceived value, people want to work with you more. I think that's number one. But the other thing is, because that is what my rate is and it's high. And I know that only a select few people can work with me. It forces me to have to go online in order to work with the other people. So in my case, I know what my one on one rate is, and I know that 99% of people can't afford that, but I want to help everybody else.
Greg :
Well, how am I going to do that if my rates are so high? I have to go online. And so it makes it very simple for me to get out of my way and say, hey, this is the best way I'm going to be able to help the masses, is if I do this in a group setting. And it also allows my potential customers to be like, you know what? Yes, this is going to be the best way, because he charges tens of thousands of dollars for one on one. Well, I'll take this one instead. So I really think that many of you, your biggest issue is you're not charging enough for your one on one services. So if you're only charging $100 for your one on one services and then people are having to make a decision, do I pay them $100 or do I just pay them $50 to go online? They're going to choose working with you nine times out of ten, because that's all they're used to. Right. But if you charge thousands of dollars for your one on one service, a lot of people are like, gosh, I would love to work with you if money was an issue.
Greg :
Well, you can and you could work with me online. And now this is a much more affordable way, and it's still going to get you a result. So that's a different way to look at it. I think if you want to go online and you've been struggling on, I got to be able to break through the barrier of going online, raise your prices, raise them by 50% to whatever it is right now, and I guarantee you're going to see that it's going to start to take a lot of people that are working with you and it's going to not allow them to work with you anymore unless you go online and now create an online product, an online service, an online opportunity for people to be able get results from you. I hope that helps. Till next time.
