Greg Todd [00:00:00]:
There's a couple of things that I want you guys to take from this. Number one is you don't have to exclusively sell your time.
Greg [00:00:06]:
No.
Greg Todd [00:00:07]:
If you can package what you have into a system that if you follow these steps, it will yield you a result, people will pay for that. I think that's one of the big things that I've taken away from it. You have to be very clear on if they follow the steps, the result that they get will be exponentially greater than the investment that they're putting in. I think that's number two that you've done. Number three is people do pay for certainty. The higher level of certainty of doing one and two, they will pay an increased amount for. So even though you have a base amount that you're charging for this offer, if they want additional coaching or guidance from you all or your team, you can pay for that. And that does increase the level of certainty more that you have.
Greg Todd [00:00:59]:
Have people been able to get the results from you guys without having that increased level of one on one guidance? This is secrets for success. Welcome to the Secrets for Success podcast. I'm your host, Greg Tod. Thank you, as always, for joining me. I have two of my favorite people, Javier and Marissa Carlin. They are students. They are mentors to other people, mentees to me. They're like, basically Jamaicans.
Greg Todd [00:01:33]:
They have a lot of damn roles in my life. Welcome to seek us for a success. Welcome. Hey, what do you think of the room?
Javi [00:01:41]:
It's amazing.
Greg Todd [00:01:42]:
It's pretty cool. I want to get.
Greg [00:01:44]:
Okay.
Javi [00:01:44]:
Yeah, that's on the wish list right now.
Greg Todd [00:01:46]:
All right.
Marissa [00:01:47]:
You're taking notes?
Greg Todd [00:01:48]:
Yeah, you're taking notes. So I don't know if you guys know, but I am going to be doing. I have a new townhouse that I'm building, and the whole idea of the townhouse is to kind of recreate what we used to have over there, waterside, when we used to bring you guys in for whatnot.
Greg Todd [00:02:02]:
Right.
Greg Todd [00:02:02]:
And I'm thinking of doing a podcast room inside the townhouse. So I actually need to show you. Okay, let's get into that episode. All right, so here's what we're going to be doing next week. March 25 to 29th, we're doing the invincible challenge. And I think the first thing I would like to say before we get into kind of the nuts and bolts of it, because there's something I want you guys to talk about in particular, is that we actually did an episode that's going to be coming out with them next week, but we talked about the power of. And both Javi and Marissa's transition into entrepreneurship really was catapulted with an event, and it happened to be an event that I was hosting at different times. So for Javi, he came to my first ever event, and then Marissa came to my second ever event.
Greg Todd [00:02:55]:
And just so many amazing things have happened. And so that's part of the reason why I'm doing invincible challenge, because it's like everybody in my world, they come into my world through an event. And I was like, I got to do this event anyways. That's the first thing, which I think is really awesome. But this event is going to be a virtual event, and I'm going to be teaching people on the five different business models that I believe you need to use today. I don't think it's enough just to be passionate about what you do. I don't think it's enough to just be the best at what you do. You have to operate in the right business model.
Greg Todd [00:03:30]:
And one of the things I love about you guys is that one of the business models I'm going to be talking about, actually two of them, you guys operate in those right now. And it's been what's been able to transform your life in really an awesome. So just for you all that are listening, I'm going to be talking about five different business models. One is going to be info product, which is what Javier and Marissa do. The other is going to be group and memberships, which you guys kind of do that as well because you have a group and membership. One of them is going to be being an affiliate, which we'll talk about that, because you were one of my top affiliates in the past, a few years back, solutions based offers, which you guys don't necessarily do. And then the fifth one is going to be an agency.
Greg [00:04:16]:
Okay.
Greg Todd [00:04:17]:
So I want to talk about one of the business models, and I think one of the things that I'm going to do in the challenge as I go through it is I'm just going to explain all five to people, but I'm going to say, pick one and run with it. And so I would love for you guys to talk about the info product model, which is what you guys use and how that model is basically the main crux of your business.
Greg [00:04:44]:
Right? Yeah. Okay.
Greg Todd [00:04:45]:
So why don't we just quickly tell people what it is that you guys do and who you serve and then how it kind of came to fruition to create this model and this offer for your clients? So go ahead.
Marissa [00:04:58]:
Yeah. So the people that we serve right now are registered dietitians and nutrition professionals, and majority of them are working a nine to five or some type of part time job, and they're looking to get more freedom and flexibility in their life, work on their own terms, and really feel finally fulfilled in their career. So a lot of them want to go the route of private practice.
Greg Todd [00:05:23]:
Okay.
Marissa [00:05:23]:
And so that's who we serve. And we have info products that help registered dietitians and nutrition professionals start and grow their private practices.
Greg Todd [00:05:32]:
Okay, got you. So the offer and the result that you guys are giving them is you have these people that are nine to five. They're not happy in the current model they're working in, and so they want a new model. And what you all are showing them is how to go online and build an online practice. Primarily.
Greg [00:05:52]:
Right.
Greg Todd [00:05:53]:
For nutritionists and for registered dietitians. So the outcome that they want, do they want more of your time? No, they want less of our time. They want less of your time, but they want your information on how to actually build an online practice.
Greg [00:06:07]:
Right.
Greg Todd [00:06:08]:
So the info product that you guys give them is.
Javi [00:06:11]:
Yeah, so we have a coaching program. It's called the Freedom Sprint. And basically it's currently over six months. And so it's a combination of a course curriculum, so step by step system that is basically self paced, that they can go at their own pace through. It also includes group coaching as well. And we also have one to one support calls. So it's more of a hybrid program that we're running. And so the one to one support calls we have throughout the six months where they get access to us and our team as well.
Greg Todd [00:06:44]:
Okay.
Javi [00:06:45]:
And so the majority of the people, and we have different tiers for that, but the majority of people obviously want the highest tier to have a little bit more accessibility and get personal coaching on their specific situation.
Greg [00:06:58]:
Right.
Javi [00:06:58]:
So, yeah, that's our main coaching program.
Greg Todd [00:07:02]:
And do you mind telling us what that offer is like? How much is an info product? Because a lot of times people think that you have to charge like $5 for it.
Javi [00:07:11]:
Yeah, definitely not.
Marissa [00:07:13]:
Please don't charge $5 for that.
Javi [00:07:16]:
Yeah. The clients that we coach, most people are used to charging per session.
Greg Todd [00:07:24]:
Right.
Javi [00:07:24]:
Which there's several different reasons why we don't recommend doing it that way.
Greg [00:07:28]:
Okay.
Javi [00:07:29]:
And so the clients that we support, we at least tell them to set it up where they're charging upfront, anywhere from one thousand five hundred dollars to two thousand dollars to start off and then obviously grow from there.
Greg Todd [00:07:41]:
Right.
Javi [00:07:42]:
The different offerings that we've been able to build range anywhere from $2000 to $15,000 got you on the higher end. That's basically the different price ranges. We've even had clients that have sold their nutrition coaching program for upwards of $5000 to $6,000. So there's quite a bit of room there. And I think part of it is people feeling confident enough, knowing that their product is great and that it's worth what they are charging. Because we always say in the events that we host as well, is that people very easily will spend $5,000 for a beat up used Toyota Corolla. Nothing against Toyota Corollas, but it's so easy to buy a vehicle, $5,000 or 40, $50,000 Tesla. But when it comes to that versus a person's life, where when you help them with their health, with their nutrition, they have increased self esteem, they have increased energy, they feel better about themselves, they get promotions now, they make more money.
Javi [00:08:48]:
All those things, we put it next to each other and it's like, well, what's more valuable, human life or $5,000 car?
Greg [00:08:56]:
Right?
Javi [00:08:56]:
And so when we put it from that perspective, it becomes very easy to see that, okay, $5,000 to change someone's life forever. There's a lot more value in that.
Greg [00:09:05]:
Right.
Javi [00:09:06]:
And so that's what we're recommending, the people that we work with, with their own products and services, info products to be able to build as well.
Greg [00:09:13]:
Okay.
Greg Todd [00:09:14]:
I think there's a couple of things that I want you guys to take from this. Number one is you don't have to exclusively sell your time.
Greg [00:09:21]:
No.
Greg Todd [00:09:21]:
If you can package what you have into a system that if you follow these steps, it will yield you a result, people will pay for that. I think that's one of the big things that I've taken away from it. You have to be very clear on if they follow the steps, the result that they get will be exponentially greater than the investment that they're putting in. I think that's number two that you've done. Number three is people do pay for certainty. The higher level of certainty of doing one. And two, they will pay an increased amount for. So even though you have a base amount that you're charging for this offer, if they want additional coaching or guidance from you all or your team, you can pay for that.
Greg Todd [00:10:10]:
And that does increase the level of certainty more that you have. Have people been able to get the results from you guys without having that increased level of one on one guidance?
Greg [00:10:21]:
Absolutely. They have.
Greg Todd [00:10:22]:
But some people need more certainty. They need someone to say, yes, you're doing the right thing. Yes, you're doing the right thing. And sometimes that's all it takes. Most of the coaching calls that I'm doing are like, I just need to hear you say yes, that I'm on the right. And I'm like, yeah, you're good, so that's fine because that just means that we just want to increase the certainty. And sometimes we can transfer that to people. Sometimes just one thing we say, but you have to pay more money for that.
Greg Todd [00:10:57]:
But in order to be able to charge for that, you actually have to set it up where there is a system that you can follow without getting that certainty that you're going to pay for the system.
Greg [00:11:07]:
Okay.
Greg Todd [00:11:08]:
Isn't it powerful?
Javi [00:11:09]:
It is. I don't think I've taken one client call the past like two weeks honestly.
Greg [00:11:14]:
Right.
Marissa [00:11:15]:
People are still being served, people are still getting results and the results are coming in every single day in our community.
Greg Todd [00:11:21]:
Yeah, I think that's just massively powerful. So for healthcare providers, you all know the majority of them are trading their time for money. What would you guys say has happened to you when you have moved away from the time for money model to now, this model, this info product model where you're basically delivering results for money, how has that changed your life from a time standpoint, financial standpoint, like all the things.
Javi [00:11:56]:
I mean, significantly, it's something that I don't know where the switch happened because we've always been trained, right, indoctrinated to say, hey, you're literally trading your time for money. Time equals money. And so we're working with people one to one, and we are taught and trained to think that that's where the value resides. But to your point, people don't care about who's helping them to a certain extent or how much time they spend with them. Ultimately, people want the result and if they can get the result in less time, that's really all that matters. And so what it's done for us is that because of that, and the truth in that is that we've gotten more time back from ourselves. So we're not on one to one coaching calls 24/7 right. We've been able to leverage that and help a lot more people at once because we're not constantly on phone calls or Zoom calls.
Javi [00:12:56]:
And so it really has allowed us to help a lot more people, make a lot more money in a lot less time. And I think everyone has the power to do so it's just a matter of believing it's possible and just going for it.
Greg [00:13:11]:
Right. Okay.
Javi [00:13:11]:
But the opportunity is there.
Greg [00:13:13]:
Yeah.
Greg Todd [00:13:13]:
Highly recommend it.
Marissa [00:13:14]:
And to answer that, too, when you're working a nine to five and you're trading your time for money, it's literally a rat race. Like, you're stuck and there's literally no way out because you're only one person. You can only do so much. You literally only have so many hours in a day.
Greg [00:13:30]:
Right.
Marissa [00:13:30]:
Plus, you need time for yourself. You need time for your family.
Greg [00:13:34]:
Right.
Marissa [00:13:34]:
You need to meal prep. You need to go to the gym. You need to just have time to just relax, do life. To do life. And you're literally in a rat race. And you cannot get anywhere. You can get somewhere, but there's going to be a ceiling that you're going to hit in that model with just trading time for money. When you build those info products, you leverage a system, then it's endless.
Marissa [00:13:59]:
Opportunity.
Javi [00:14:00]:
Yeah, I'll add to that, too, because I think what ends up happening is that when you are doing tons of one to one, and if you don't have the marketing figured out, you are definitely in that roller coaster where I got all these clients and now the business side of things stops, and then a couple of weeks later, it's like, oh, my God, my calendar is empty. And now we have to kind of push again. And it's this up and down.
Greg [00:14:21]:
Right.
Greg Todd [00:14:21]:
It's an up and down roller coaster.
Greg [00:14:22]:
Yeah.
Javi [00:14:23]:
So either you have to get to the point where you hire people, and in our podcast, we talked about the.
Greg Todd [00:14:28]:
Ups and downs of hiring.
Javi [00:14:30]:
And so I think the beautiful thing about info products in this world that we live in now is that you can delay that a little bit longer.
Greg [00:14:37]:
Right. Yeah.
Javi [00:14:37]:
You can create leverage through these different systems and softwares and things that we create in different ways. And you can buy yourself a lot more time through systems and automations and obviously having those info products that people can go through without you ever having to be there.
Greg Todd [00:14:53]:
Right. I think it's so powerful. I'd call it the 168 vehicle because we have 24 hours in a day.
Greg [00:15:00]:
Right.
Greg Todd [00:15:00]:
We have seven days a week, and that's 168 hours. And so most of us are working in a 40 vehicle. So you've already taken away three quarters of the leverage because it's 40 hours that you're working in a week. So you can only deliver value 40 hours a week. Have you guys ever woken up in the morning and you woke up to someone buying your info product?
Greg [00:15:26]:
Yeah.
Greg Todd [00:15:27]:
And it's like. You're like, what? It's the coolest thing ever, right?
Greg [00:15:32]:
Yeah.
Javi [00:15:33]:
I woke up, it was like, well, I didn't wake up by this time, but I saw a transaction at 130 in the morning for the $3,500.
Greg Todd [00:15:39]:
I'm like, oh, that's nice.
Marissa [00:15:41]:
Literally while you're asleep.
Greg Todd [00:15:42]:
While you're sleeping, right?
Greg [00:15:44]:
Yeah.
Greg Todd [00:15:44]:
And it's like, the coolest thing ever.
Marissa [00:15:46]:
It was $3,500. I didn't even make that in a month working as a dietitian. And you made that overnight?
Greg Todd [00:15:54]:
Overnight.
Javi [00:15:55]:
Wild.
Greg Todd [00:15:55]:
Yeah, it's the byg oob money right before you get out of bed can. And it's crazy because people love, in the Facebook group, they love my live videos in the morning. They love it. And they're like, why are you able to do live videos like this every single morning? It's because I've already made enough money before I got out of bed to where I don't have to worry about feeding my family. That part I'm good with. I can now worry about taking care of myself and take care of you. All that struggle with feeding your family. And so I want people to understand this, because we all, like, every single time I hear from a dietitian ot a PT, everybody's like, I just want to help more people.
Greg Todd [00:16:39]:
I want to be able to help more people. But they don't have a model that actually allows them to really help people. They only have a model that allows them to help people that pay them. So that's not changing anything in healthcare. So anyways, I just think it's fantastic. That's the biggest thing that I wanted to get people to kind of understand. You guys are a model of that. No pun intended.
Greg Todd [00:17:03]:
All right. I think that's amazing. We'll talk about affiliates. But you know what? I think I'll bring you on a challenge. I think I'm going to bring you on a challenge one day. All right. Kind of promote you all a little bit. So I think I'll bring you on a challenge one day.
Greg Todd [00:17:19]:
And then we could talk about that. But we could also talk about being an affiliate, and you were an affiliate for many products, including mine, and how you basically were able just to tell people about something that you use that helped them and how it makes you really good money.
Greg [00:17:34]:
Right?
Javi [00:17:34]:
I think, I mean, during that time, I think I'd made over six figures. Just an affiliate.
Greg [00:17:38]:
Yeah.
Greg Todd [00:17:39]:
That's kind of cool. How many of you would want to make six figures as an affiliate and not having to really fulfill on any.
Javi [00:17:45]:
Honestly, I look back and I'm like.
Marissa [00:17:47]:
Dang, more than you made.
Greg Todd [00:17:51]:
I got to be a full time tool, I got to tell you. Oh, my gosh. There's so many different ways for healthcare providers to be able to do it. There's no reason why people should struggle. And that's why it bothers me when people are like, I'm leaving the profession. Are you serious right now? No, you're just doing it wrong. You're just not using the right vehicle.
Javi [00:18:11]:
I think it's so cool that you're going to go over the five business models. Yeah, we just talked about one of them, right?
Greg Todd [00:18:16]:
We just talked about one of them.
Javi [00:18:17]:
And there's so many different other. There's four other ones here. And so I think that there's something for everyone.
Greg Todd [00:18:22]:
Yes.
Javi [00:18:23]:
At different levels. And so if that info product doesn't make sense for you, you got four other options.
Greg Todd [00:18:30]:
Exactly. And that's what I want to do. Because it's like being able to work with so many different people. You realize that some people are super introverted, right? And they don't want to put themselves up. There's a model for you. There's some people that are like, I'm not good enough. I'm a new grad, or whatever. There's a model for you.
Greg Todd [00:18:48]:
There's some people that's like, I have all this knowledge. I'm like 35 years in my profession, but I've never been paid for my knowledge. Okay, well, there's a really good model for you. And so I just feel like it's going to be powerful.
Greg [00:19:00]:
Yeah, cool.
Javi [00:19:00]:
I'm excited for it.
Greg Todd [00:19:01]:
All right, anyways, for those of you listening, you'll see below a link for the event.
Greg [00:19:08]:
Okay.
Greg Todd [00:19:08]:
And that is the invinciblechallenge.com. We start March 25 to 29th. It's going to be at 07:00 p.m. Eastern every day. It's free for the first hour and 15 minutes after that. If you want more me, you're going to have to. And so the paid version is $47 where it's going to be. You listening to me, coach? The people that pay the platinum price, which is $197.
Greg Todd [00:19:37]:
So for those that pay, I think we have like 15 or 20 people so far. Those people are the ones that are able to privately ask me questions in a private group and then any of my guests that call. You want to come on one day?
Greg [00:19:49]:
Yeah. Okay.
Javi [00:19:49]:
You want to sound.
Greg Todd [00:19:51]:
You both can give them some game. So you can ask myself. You can ask javi you can ask Marissa and all the different guests that I'll have on and we'll basically you for about an hour after the event. So that's what it is. Invinciblechilds.com and we hope to see you all there.
Greg [00:20:06]:
Let's go.
Marissa [00:20:07]:
That was easy.
