Greg Todd [00:00:00]:
There's actually a dude, you know, I'm in a driven mastermind, right? And there's a guy, he's an attorney. I mean, again, I don't, I'm assuming he's not the best attorney, but he has like 170 something thousand subs on YouTube because he knows how to convey a message on YouTube that's going to get a lot of people interested. And he says that just from the leads he gets from YouTube, even though YouTube is worldwide, it's turned his practice into a multi million dollar law firm, you know? And so he's really, really good at that. Doesn't necessarily mean he's the best lawyer. I don't know what his record is. I don't know any of that stuff. But he's really good at getting people that are not aware of him to be aware of him. Right.
Greg Todd [00:00:45]:
And he's good at communicating a message in a way that people are like, wow, I actually trust this guy. You know, I'm going to listen to him more. And that attention is what, it's what we're all looking for. This is secrets for success. Welcome to the Secrets for Success podcast. I'm your host, Greg Todd. Thank you, as always, for joining me. I have a special guest on.
Greg Todd [00:01:10]:
He is a team member of mine. We have worked together for just over a year now. Right. It's been over a year. And he has helped me in so many different ways. And more importantly, he's helped our clients, SSHC, in so many ways. Andresponsiano, I would like to welcome you to SFS. Thank you for being on.
Greg Todd [00:01:34]:
Yes. Awesome. All right, so why don't you tell the people a little bit about who you are, kind of your journey into what you do today. Go ahead and give your story a little bit.
Andres Ponciano [00:01:45]:
Sure. So I am a copywriter. That's how I got started. Well, actually, no, I started as a marketer. And the funny thing is, I kind of just. My origin story is actually quite interesting because I created. I studied music. I'm actually a musician.
Greg Todd [00:02:09]:
Oh, I did not even know that.
Andres Ponciano [00:02:10]:
So I left that, you know, musician life, and I ended up in marketing after many years. But it was more by chance, because what happened is I created a book on how to play guitar for beginners, and I built a website and the whole thing. And then I realized, wait a second, I don't know how to sell this thing, and I want to make some money from it. And so that's how I ended up learning about marketing. And so I started, you know, this was back in 2015. And, you know, it was. I didn't know this marketing. Yeah.
Andres Ponciano [00:02:45]:
So that's. That's how it started, and so that's how I ended up finding Dan Kennedy, J. Abraham, all these guys. And then I fell in love with marketing.
Greg Todd [00:02:53]:
Wow.
Andres Ponciano [00:02:53]:
And so, eventually, through that, I'd always liked writing, so that's how I kind of fell into copy, and then. But I always had, like, the marketing background first, you know? So that's kind of how I. How I started. And basically, now what I do is all related to marketing and copy, and it's. It's. I would say it's like, a hobby and something that I'm really passionate about, because, I mean, even in my spare time, I'll be, like, learning about it.
Greg Todd [00:03:25]:
Right, right. It's very. It's very clear that is the case now. I think what I would like to do is I would like to serve. Even before we started, how's the best way that we could serve the community? And so I think the best way is by getting people to learn what you had to learn when you were trying to sell your book on playing the guitar. Right. And how do you actually take the thing that you're good at and actually get people to buy it and to. And to allow you to be able to express your gifts? But before we get into that, can I just ask you something? What type of musician were you?
Andres Ponciano [00:04:03]:
So, I play guitar.
Greg Todd [00:04:05]:
Okay. Okay.
Andres Ponciano [00:04:06]:
Instrument. And it was. It was. I always. I love improvisation.
Greg Todd [00:04:13]:
Right.
Andres Ponciano [00:04:13]:
So the focus in college was, like, jazz, but I would say that it was kind of a mix of, like, rock, funk, fusion. Yeah, very, like, instrumental music.
Greg Todd [00:04:23]:
Okay. I did not know that. All right, very good. Very good. Okay, so you're a marketer. You're a copywriter. Just for you all that are listening, Dre has basically helped. He basically writes all the copy for all the promotions that you see us doing out there, from the challenges, our sight on solutions based offers, this.
Greg Todd [00:04:48]:
That. I mean, pretty much everything that you've seen over the last year and a half from me, that has basically been Dre. The thing that I write is I do my social media, I write emails that I'm writing to you, all of things that are happening to me in real time. But. But Dre really has. Has honed into this audience. So he's been able to not only hone into our audience, but he's been able to work with a lot of our clients. And so, Dre, can you share with me what do you feel is probably one of the biggest.
Greg Todd [00:05:23]:
I don't know, missing pieces to the puzzle for a lot of the clients that you work with in healthcare since you've been in this world for the last couple of years, I guess.
Andres Ponciano [00:05:35]:
Yeah.
Greg Todd [00:05:37]:
Oh, you don't have to be easy on us. Go ahead. We can handle it.
Andres Ponciano [00:05:42]:
We can handle it.
Greg Todd [00:05:43]:
Go ahead.
Andres Ponciano [00:05:43]:
I would say that, and this isn't just, like, a healthcare thing. I think everybody gets hung up on the messaging, right? What do I write, what, you know, how do I communicate my message? But that's not really, like, where I start. I think the biggest thing is really just understanding who you're talking to. Right. And that's really just about knowing your audience. And so when I work with a lot of the clients, the key things that I'm most interested in is who do you serve, how do you serve them and what are the outcomes that they want? Right. Because when you can understand that, then the messaging becomes much clearer. And then the reality is, like, you know, your message doesn't have to be, like, full of all these copywriting, you know, tricks and, like, you know, psychological triggers and any of that.
Andres Ponciano [00:06:39]:
Like, I mean, once, once you understand that, then the reality is most of the healthcare client, clients that we work with, they know their audience well. They know how to talk to their patients. They know what they're struggling with. They know, you know, what other healthcare professionals are struggling with. So they can already kind of have that conversation, but they just need to kind of zero in on what's really, like, going to move the needle for them and then get them, you know, interested in having that conversation.
Greg Todd [00:07:09]:
Right, right. So I feel like they're, they're very good at once they get the clients, they, they know their problems. They know what has, like, made them want to book this appointment. But it's, it's, it's the part that happens before that. It's getting the client to actually be aware that something that they don't even know is a big enough problem, is a problem, and to really have that conversation with them before they're ready to actually purchase the thing from them. Correct.
Andres Ponciano [00:07:44]:
Yeah. Yeah. I would say also just because I've worked, I worked with therapists. My mom's a therapist, and, like, a psychologist. And the, the one thing that I had to kind of, like, help her kind of change is realizing that she's a business owner. Like, you know, she's a solopreneur. She owns her own practice. She, she has to market.
Andres Ponciano [00:08:06]:
Right. And, and so sometimes I think healthcare professionals and people like, you know, like lawyers, people that have like, a practice. They forget that they're still business owners. They still need to understand business. They still need to generate new clients, they still need to market. They still need to figure out how to get referrals, how to create positive word of mouth, get their name out there. Right, right. That's also like a big challenge for people.
Andres Ponciano [00:08:32]:
Just, I think for anyone who works with clients, just having a constant flow of people coming in. Right. And then keeping them, obviously.
Greg Todd [00:08:43]:
Yeah. And I think one of the biggest things for us as healthcare providers with me being one of those people is when I started my business, I thought that if I was just really, really, really good at what I do, all that other stuff would take care of itself. Right. And obviously that's not the case. Right. It doesn't matter. And so, and so if that's where you're coming from and that's your thought process, you're like, I just have to get better at what I do. If I can get better at what I do, people will tell other people about me because, well, just, it speaks for itself.
Greg Todd [00:09:17]:
So that's what a lot of people think, including myself. That's what I thought. But then you realize over time, like, crap, it doesn't really work like that. You know, you actually have to have a process for getting people to come into your world, and it truly is a process. And so, I mean, is there anything else you'd add to that?
Andres Ponciano [00:09:37]:
Yeah, there's, I think it's, it's a Dan Kennedy quote that it's like, it's not about being the best, it's about being the best known.
Greg Todd [00:09:45]:
Right, right.
Andres Ponciano [00:09:46]:
I mean, you can go on YouTube and you can find, like, there's this singing dentist. I don't know if you've ever seen him. The guy, like, sings and he films himself. And I don't know if he's the best dentist, but I can tell you he's entertaining and he's getting people's attention. He's probably really well known in his local area and probably full.
Greg Todd [00:10:06]:
Wow. Wow, that's, that's amazing. There's actually a dude, you know, I'm in a driven mastermind. Right. And there's a guy, he's an attorney. I mean, again, I don't, I, I'm assuming he's not the best attorney, but he has like 170 something thousand subs on YouTube because he knows how to convey a message on YouTube that's going to get a lot of people interested. And he says that just from the leads he gets from YouTube, even though YouTube is worldwide. It's turned his practice into a multi million dollar law firm, you know? And so he's really, really good at that.
Greg Todd [00:10:42]:
Doesn't necessarily mean he's the best lawyer. He. I don't know what his record is. I don't know any of that stuff, but. But he's really good at getting people that are not aware of him to be aware of him. Right. And he's good at communicating a message in a way that people are like, wow, I actually trust this guy. You know, I'm gonna listen to him more.
Greg Todd [00:11:00]:
And that attention is what. It's what we're all looking for. So here's. Yeah, it's the attention economy. So what would you say for someone that's struggling right now? And I think this is a lot of people where they struggle to get attention. What are some dre. Some Dre tidbits that you would say to them on what they should be looking at or where should they start when it comes to being able to become a better attention getter?
Andres Ponciano [00:11:30]:
Oh, man. Oh. So, you know, going back to, like, my experience, like, having written a book on how to play guitar and everything, one of the biggest lessons that I learned is even though I think I never ended up selling it, by the way, just.
Greg Todd [00:11:55]:
Okay. Okay. Yeah.
Andres Ponciano [00:11:57]:
Because I realized, like, you know, like, I'm a perfectionist, you know? So I was like, I don't think it's that good yet. And, you know, there were videos with the book and everything, but I realized, like, there were so many free things on YouTube, so I was like, how can I compete? You know, and, like. But then this is something that a lot of people think, you know, how can I compete with this? And the reality is, like, there's a market for a lot of things. You know, you'd be surprised. And some people, they don't want to, you know, you've talked about this. They don't want to go on YouTube and learn. They just rather learn from a professional who's going to give them a very, like, strategic way of learning, you know, in the next, you know, whatever, 30 days to 90 days so you can play a song.
Greg Todd [00:12:37]:
Right.
Andres Ponciano [00:12:38]:
So that's one thing that. The other big thing that I learned is you want to create a product or anything, you create based on demand, so you don't just want to go create something because you're into it and then realize, wait, no one wants to buy this. And I feel, in a way, I kind of did that. You know, like, I didn't really think about the market, the audience and what their biggest pain points were. And I think that's really where the biggest opportunities are for getting attention. Right. So if, let's say, whatever, you're a dietician, one of the things I would do is go into forums or go into anywhere where people are talking about food, dieting, weight issues. Like, Reddit is a great place.
Andres Ponciano [00:13:26]:
Amazon, the Book Reviews is a great place. And I'm sure there's tons of other, like, places to find this stuff. And you can literally scrape all these reviews, and you can find, like, some of the most emotional posts that people make. You can find the ones with the most comments. Those are going to be things that can inspire a ton of your content. Right. Just one idea, just one. One line that talks about how, you know, someone is dealing with this pain and they.
Andres Ponciano [00:14:00]:
They haven't been able to figure it out, and they're just looking for a way out. You know, like, just one line can stop someone in their Crap, in their tracks from Scrolling, you know, and just grab them 100%.
Greg Todd [00:14:14]:
You guys, I think that's a. That's one of the big lessons I've had to learn over the Years is that when you are trying to break out in the Marketplace, you've got to create something that is what the people want. You have to create the thing that they are looking for. You can do it in your unique way, but it's got to be what they're looking for. And I think a lot of times, we want to create what is passionate to us. And there is absolutely no. There is no guarantee. There's no guarantee that anything's gonna work, but there's definitely no guarantee to something working just because that's something that you feel like you do great or that's something that's interested to you.
Greg Todd [00:14:58]:
I mean, if you're buying it, and that's. That's how you deem it as successful is based off it. If you like it, that's fine, but. But it doesn't. It's. It's a very, very, very risky thing to do, to have it in that way. So I 100% agree with you that now what I have seen, at least for myself, is over the years, once your brand gets so strong, you can kind of screw this up a little bit, where people trust you so much that now they feel like, you know what? Even though I didn't think of this problem because I trust you, I think I might need it. Right? Let's take Apple, for example, right? Apple, at this point, if they come up with the I car, a lot of people are going to buy it just because, well, every other offer you've come out with, it's like, it's always been really good.
Greg Todd [00:15:51]:
So if I'm in the market for a car, I'm going to probably give you the benefit of the doubt because you're so established in my life, right? Coke zero can be that for Coca Cola, right? Diet Pepsi could be that for Pepsi, right? But that's, that's years and years and years of so, of hitting it the nail on the head over and over and over again. The majority of you that are listening to myself and Dre, you can't do that, okay? You've got to create something that the people actually want and are looking for right now. And so you just have to put your little spin with regards to messaging or your spin with regards to how you're delivering it in a different way. But, you know, for sure they want that. So I 100% agree with you with that. Okay, so let me ask you this. You do a lot of our messaging, you do a lot of our copy, you help us with a lot of our advertising and promotions, but you also do it for our clients as well. But you have really been into AI and using AI to be able to help you do this.
Greg Todd [00:16:59]:
Can you explain just in some ways, like how you're able to basically do the job that you used to do for a couple clients before, but now basically nearly ten x, maybe even more of your work through using AI? Can you give us a little example of how you do that?
Andres Ponciano [00:17:19]:
Yeah, so I'll do the, I'll give you an example. Just marketing research. So if I were really going into, like, you know, let's say the healthcare space and, and getting to know physical therapists and, and all that, I would probably spend, you know, weeks getting to know the market, just reading about it, everything I can get my hands on, trade journals, websites, videos, anything. And now, I mean, I can, I can, I have a prompt that allows me to go into chat, GPT, any language model, and basically say, you know, I work with physical therapists age 30 to 50. Some own a practice, some are still working at hospitals or, you know, clinics, you know, please fill out all these details. And then I put, you know, pain points, whatever challenges, aspirations, their dreams. What are the biggest emotional points? You know, specific phrases that are likely to grab their attention. And within one prompt I have an output that's already, I would say probably 90% there.
Greg Todd [00:18:35]:
Yeah.
Andres Ponciano [00:18:36]:
You know, and it's just, I mean, it just saves so much time. And then what you're able to do with that is you can take, let's say you, you've already got, like some articles that you've written, you've already got some video scripts, you've already got some social media posts that you've created. And now you can take this list of, you know, of your avatar, right, that describes them and say, you know, is, are these messages hitting all these points? You know, are they going to trigger these specific issues so that they can really connect with the reader? And then it'll point out, you know, where to fix things, you know, where to make little tweaks. And that's just, you know, it's great. It's, it's not just great for, for that, but it's, I mean, obviously there's so many things you can do, but one of the things that I use it most for is just helping me improve what I write, right. You know, because, I mean, like, I've taken courses and I'm in, in groups and everything, but it's, it's, it's like, it's not easy to get feedback on your copy, right, right. From, like high profile, like copywriters. Like, you know, it can get really expensive.
Andres Ponciano [00:19:48]:
So unless you're doing that on a day to day basis, like, this is like the next best thing.
Greg Todd [00:19:54]:
Wow, that's awesome. That's awesome, you guys. I think one of the biggest things that dre hit on, and that is the first component of what it really takes to be able to dial in your messaging and get people to move. And he said at the beginning of the podcast, and he said, you gotta know your audience. And 1015 years ago, to really, really, really understand your audience at the top level. And for those of you listening, I mean, if you want to make really good money, you have to be at the top level of understanding your audience, right? You can't just kind of know them like, you've got to know them in and out, right? Just understand who your competition is. Your competition is other providers, right? And those providers went to school just like you, and they learned all the different techniques just like you. So you're not dealing with people that just don't know anything.
Greg Todd [00:20:44]:
You're dealing with people that have a solid base of understanding of who their client is. Okay. To take, at least for me, to take myself to that next level, to take my clinics to that next level, I had to really, really, really understand clients. And back then, Dre, like, I had to take clients out. I took them out to lunch I took them out to dinner. I took them out to Starbucks. I would ask them questions. This, that da da.
Greg Todd [00:21:08]:
I mean, it's months, years of asking over and over and over again. What you can do in one to three prompts through these AI language models is absolutely bananas. It's like what it took me years to do. It could basically do that for you, for a brand new audience that you're thinking of serving. And so, guys, if you don't know your audience, you don't really know what it is that they want and what they're looking for right now. And so there's many different things that you can use AI for. But I think what Dre said is, like, that's like, the number one thing that you can do. Use it to help you understand your audience better, and then use it as an auditing tool to look at your content and say, okay, based on what this is telling me from pulling from everywhere, am I actually putting out messaging that's hitting these things that the world is telling me that my audience needs? And I think most of us will find, especially those of us that are struggling to find, oh, my gosh, I'm not, I'm hitting things that I like, but I'm not hitting it from where they're at before they can work with me.
Greg Todd [00:22:17]:
And so I think that's, that's really, really huge. So, so I love that. All right, why don't we tell them a little bit about what we've been doing for our clients with regards to AI and what type of assistance we're creating for them, because we're getting ready to go on another trip, to go do this again for another group of clients. So why don't you share it since you're kind of the one that created a lot of this?
Andres Ponciano [00:22:42]:
Sure. So what we've done is chat. GPT allows you to create assistance to help you with different tasks. So we decided to what was the biggest pain point for our market, for our audience? And the biggest issue is really marketing, what we just talked about. So we thought, well, how could we make it effortless? How could we make it easier for them? So we decided to create a marketing team, an AI marketing team. And so we've got a marketing strategist, which helps kind of create a marketing strategy, a plan, you know, and how to get, you know, how to, how to build your marketing. To achieve that plan, we've got an email copywriter, a copywriter who writes everything, a social media marketer assistant that basically helps you create your social media plan. All the hooks you'll ever need, like, some amazing stuff, the whole content plan.
Andres Ponciano [00:23:42]:
And then the last one we have is one to create virtual events, right? Like webinars, challenges, workshops. And that one basically writes the whole thing for you, including outlining the script. It'll write the script for you. It'll create the slides for you. I mean, it's for people who actually go in and use this and, like, implement it. It's crazy. And there's, you know, we built the whole training around it with videos. So it's, you know, that.
Andres Ponciano [00:24:11]:
Let's say you're a healthcare professional. You don't necessarily need to be the one actually doing all this. You can allow your assistance to actually do it for you. Right?
Greg Todd [00:24:20]:
So, yeah, you guys, it's. It's quite. It's quite interesting that I look at my journey. So, Dre, let me tell you, in 2005 is when I started my. My. My clinics, okay? And basically, I did all of the outbound marketing, you know, myself, right? And back then, it wasn't social media. It was me getting in my car or my truck and going door to door to different providers, you know, different businesses and whatnot, and just trying to get my name out. About two years later, when I had now built up enough income and revenue and whatnot, I actually hired my first marketing assistant, right? Her name was Denise.
Greg Todd [00:25:00]:
And Denise would. I paid her to go to different doctors offices, to go to different businesses that were probably servicing the same clients that we were servicing, to talk to our clients and find out their. Their needs, their wants, their frustrations. And, you know, this is like 2007. So I think I was probably paying her like 30. Like $30 an hour or something like that to, you know, $25 to $35 an hour. So call it like 30. And that's what Denise would do for us.
Greg Todd [00:25:36]:
And in a day, let's just say she'd work four to 6 hours a day for us. In a day, she could probably hit five to six businesses, right? Like, go to, like, get in her car, go to a business. They might. They might not talk with her. And her job was to get intel, right? It's to find out what the market is needing. What are our potential referral sources needing? What are clients that could use us? What are they. What are they saying in a marketplace? And so, on a great day, Dre, she could talk to four people. She could go to six to eight offices, six to eight businesses, and maybe get 50% of them to actually give her data, right? And I'm just thinking, what these assistants can do.
Greg Todd [00:26:23]:
And it costs you less than $20 a month, right, to have what someone was doing for me, working probably about 25 to 30 hours a week, getting paid $30 an hour. This is back in 2007, y'all. This is not 2024, okay? This is what it was then. And today it's obviously going to be even more. So. I'm saying that to you all as you're listening, because I think it's really in your best interest to not gloss over this stuff, to actually use it, because if you don't know your audience, you definitely are going to be the best in your industry. You're not going to be the best known as Drace, or maybe as Dan Kennedy said, you're not going to be the best known. But if you don't, if you totally fail to do this on a consistent basis so that you know your audience better than all your competition, you're going to lose.
Greg Todd [00:27:18]:
And if, if you want to be able to save money and have a business that's a profitable and that's financially healthy, it's probably in your best interest to use resources that have access to the world and not just access to a small little area. Right? So, guys, I think this is extremely, extremely powerful. It has allowed our clients that, especially our solo clients, to be able to actually have a team of people that are working for them and not just working for them when we're showing them, but working for them all the time. It's a really, really powerful thing. Dre, would you add anything else to that?
Andres Ponciano [00:27:56]:
No. I mean, I think the main thing is just start using it. Just start using it. Get acquainted with it. It can help out in so many ways. And I think a lot of people are just afraid to use it and think there's all these other issues that are going to come about. But I, I think the, I think the benefits outweigh, like, the cons, right? And just if you're not using it, like, the people who are using it are really going to have an advantage over you and business.
Greg Todd [00:28:34]:
Right. Well, you actually have done a program for us showing people how to actually use these assistants to your advantage. And like, at least, I mean, I took the actual program that you did, and it was an eye opener to me. There is one thing in particular that was huge. And just, like, how would you instruct a beginner to use chat, GPT, Claude, or any of these AI platforms? Is there any here? I'll actually just say what it is that you said. You said, just treat, talk to the AI like, you're talking to a pretty smart individual, right? You don't have to have, like, the perfect prompt, or you have to have the perfect. Just talk to them in the way that you would talk to someone that's pretty knowledgeable in the area that you're discussing. And it's crazy because I was always looking for, like, the perfect prompt, the perfect thing to say, and thinking that if I said anything like that wasn't exactly what you were supposed to say, then that thing wouldn't work.
Greg Todd [00:29:46]:
And honestly, ever since then, I'm like, wow, I can do this. And it's worked out great for me and worked out great for here. Musk, as a company, is there any other little tip you would give to someone that's just getting started in this?
Andres Ponciano [00:30:04]:
Just open an account, start messing with it, start using it in your day to day. I mean, I use it, you know, it's, it's not just for, like, copy or stuff. You know, people. The reason that they just came up with search GPT.
Greg Todd [00:30:15]:
Yeah.
Andres Ponciano [00:30:16]:
Is because I'm pretty sure Google search is losing tons of traffic from people using chat GPT as a source, as, you know, as if it were Google, basically, right. You know, people are using it for questions. They're using it to create images. They're using it for just random information. You can, you can, man, you can. It's insane, like what you can do, you know, you can put in your company's numbers, you can have it analyze the KPI's, tell you where you need to fix things, how to fix them. It's, it's just, I would just say get, get started using it, you know, and, and think about how you can implement it in your business to cut costs, save some money, maybe just make some of the repetitive, tedious, boring tasks, just automate them.
Greg Todd [00:31:06]:
Yeah. That's awesome. That's awesome. Okay, so I'm going to do a little soft pitch to you all on the podcast. Many of you that are listening to the podcast, you are already our customers, and you can attest to what it is that I'm about to share. Dre lives in Guatemala, by the way, you guys. And Dre flies into the states to work with our clients. And we work with our clients a few times throughout the year.
Greg Todd [00:31:35]:
And what we have been doing is we have been building out assistance for our clients to be able to help them with their entire marketing and sales journey for their company and for their potential customers to be actual customers. And so what we have done for our clients is we have taken their business. We have asked them a few different questions with regards to their business and then help them actually build out assistance that are accustomed to their business. And then what we have done is we've used those assistants to be able to help us and help them in building out marketing, sales plans, lead generation plans, so that they can actually start the process of their business actually running like a business. Right. And not just hoping that customers come, but putting systems and processes in play. But to do that and just to do that with just humans takes a lot of time and it's a lot of money. But we've been doing it with clients and we've been working them for three days at a time.
Greg Todd [00:32:44]:
And they are basically getting what it would have taken three, six, up to twelve months. They're getting all done in three days. And it's not just having Dre and my team there, it's having these AI assistants there as well. And so anyways, if you guys are not a part of that, you can text us to 813-534-6453 text us event and we'll tell you of when we're doing our next one. We're actually going to Blue Ridge, Georgia next week, that event is sold out. So. But we're going to Blue Ridge, Georgia, and we're going to be doing this for two different ways of clients. And so, Trey, would you say, like, what, what has been your kind of feedback or takeaway from those events that you've been a part of so far?
Andres Ponciano [00:33:32]:
It was good. I mean, I think I was happy because, one, the AI assistance that we built worked the way that we had planned. Because it's one thing to just build out a GPT assistant, it's another thing to actually build one out for a specific business that talks like, you know, has your communication style, has a Persona, is built for your products, knows your business, you know, knows who you are, your story. Right. So to watch the clients all using that and, you know, reading these emails and saying, wow, that actually does sound like me. It sounds like the way I speak, you know, these are definitely things that I hear my patients saying to me all the time.
Greg Todd [00:34:19]:
Right.
Andres Ponciano [00:34:21]:
That was a good feeling.
Greg Todd [00:34:22]:
Yeah.
Andres Ponciano [00:34:22]:
So I know we, they were happy. And then just to watch how in maybe it was like, what, four or 5 hours that we built out a lead generation funnel, a webinar funnel, and, you know, a premium offer funnel. I mean, you know, even, even after you like, go through and you edit the copy and everything, like, it's, it's, it's, it's months of. Of work, basically, in just a few days.
Greg Todd [00:34:52]:
Yeah, it was pretty. It was pretty epic. It's pretty epic. It's on. It's. Honestly, it is the most. I'm the most satisfied with this offer than any other offer I've created as a coach and a consultant, and I've been a coach consultant since 2009, and this is just like. I'm like, man, for the money.
Greg Todd [00:35:13]:
This is, like, the best thing we've ever created. So thank you, Dre. We appreciate you being a huge part of that, and obviously, thank you to the SSHC team as well. All right, so where can people find you? Do you want them to find you? Go ahead and. Go ahead and tell them.
Andres Ponciano [00:35:29]:
Best place is Facebook, I think. Andresponsiano just my name.
Greg Todd [00:35:33]:
Okay, cool.
Andres Ponciano [00:35:34]:
They can message me there. At me there.
Greg Todd [00:35:36]:
All right, well, I can tell you this, as great of a marketer as Ray is, he's an even better guy. Just an awesome all around human. Can't wait to see you next week. Thank you for being on a podcast.
Andres Ponciano [00:35:48]:
Thank you. Thank you.
Greg Todd [00:35:49]:
It's good.
Andres Ponciano [00:35:50]:
Good talk.
Greg Todd [00:35:51]:
Awesome, awesome.
