Greg Todd [00:00:00]:
So let's talk about the awareness funnel. Okay, let's talk about that first, and then we'll talk about 75 25. All right, so the awareness funnel, here's how it works. The top of the funnel is called awareness. Awareness is doing activities that actually get you in front of people that don't know who you are. Here's what I understand. There's, like, 7 billion people in this world, but 6.999,999 billion have no clue who Greg Todd is. So I need to spend a good chunk of my time doing activities that are going to get me in front of people that don't know who I am.
Greg Todd [00:00:36]:
Okay. This is secrets for success. Welcome to the Secrets for success podcast. I'm your host, Greg Todd. Thank you, as always, for joining me. My friends, today we are going to talk about 75 25. I actually did a Facebook live on this a couple days ago. Unfortunately, the Facebook live, it stopped.
Greg Todd [00:01:05]:
It stopped streaming, and I was like, you know what I'm going to do? I'm just going to do a podcast on this subject, because I really do think this is so important. Many of you, you need to hear this, and the reason why you need to hear is because you're doing it wrong, and it's where the majority of your time should be spent right now. If you want to actually build a business like a true business, a business that's not going to struggle every month, a business where you're. You're. You're not just hoping and praying that the next person comes to you, a business that is repeatable, that you can build, that can become an asset. It could work with or without you. You need to understand the 7525 rule, and that's what we're going to talk about today. So let's talk about the awareness funnel.
Greg Todd [00:01:46]:
Okay? Let's talk about that first, and then we'll talk about SETI 525. All right, so the awareness funnel, here's how it works. The top of the funnel is called awareness. Awareness is doing activities that actually get you in front of people that don't know who you are. Here's what I understand. There's, like, 7 billion people in this world, but 6.99,999 billion have no clue who Greg Todd is. So I need to spend a good chunk of my time doing activities that are gonna get me in front of people that don't know who I am. Okay, today, here's a perfect example.
Greg Todd [00:02:22]:
Today, this is actually my third podcast that I am doing my first two podcasts. You know what I did? I actually did partner podcasts meaning that there are people that I brought on to the secrets for success podcast that are people that I want in my world. They have audiences. So what I did is I invited them on my podcast first, okay? And so what's going to happen is that in both episodes, they said, hey, you know what? You are amazing. Like, interviewer. I would love to bring you onto my platform. See, that's awareness based activities. Okay? All right? That's the first thing.
Greg Todd [00:02:57]:
The next thing is interest based activities. Okay? Interest based activities is those activities that I'm doing where I'm saying, hey, I'm going to give people stuff that's going to make them raise their hand to want to at least be interested in me. They're not ready to take out their pocketbook or their purse yet and pay me money, but I'm going to give them interest based content. Interest based activities, those are usually pieces of material that people will give me their contact information for in return for the value that I'm giving them, okay? I need to spend time with that. I need to spend time with doing consideration content. Consideration content is now I have your contact information. Let's start to build a relationship. I'm going to continue to give you value so that you can consider not necessarily working with Greg Todd, but you can consider what it is that I have to offer.
Greg Todd [00:03:46]:
You can consider getting help in this area. Like right now, this podcast, this is consideration content. So I want you to listen to my podcasts. And over time, you might not necessarily use me, but I really, really want you to stop trading all your time for money. I want you to be able to buy back the rest of your life and get the time back so that you can actually do the things that will really matter. Like when you're on your deathbed. At the end of the day, your boss is probably not coming. Your coworkers, more than likely from your last job three years ago, they're not coming.
Greg Todd [00:04:17]:
But there's going to be, like a circle of four or five people, and I want them to be there with you. I don't want you to be lowly, okay? And that's what I want for your life. Like, that's it. Most of you, you follow me because you're like, I really am inspired by how this guy operates. Is it the money that I make, or is it the fact that I've been able to do this and I've got a core of people, the closest people to me, actually like me more than you like me. I think that's what you're more impressed with. Okay. Anyways, that's consideration based content, right? And then you got to intent based content.
Greg Todd [00:04:46]:
Intent based content is where I'm selling. Okay. I want you to act now. Okay? Like, I want you to make this change in your life. By the way, none of these things are things that are making you pay me money, but this is how you actually build a business if you don't spend your time doing all of that. And then the last thing, which is evaluation content, meaning that you're doing things where people are evaluating you and saying, do I want to use you for the service that I need? Remember now, if they don't need a service, they don't need to use me. But I want people where they're ready to say, I need to go online, where I need to scale my practice, or I need to be able to set up more efficiencies and operations and systems in my schedule. When they're ready to evaluate, I know they're going to be looking at many people, and I want them, when it's time for them to evaluate, to be like, he is the best in this area.
Greg Todd [00:05:35]:
Okay? 75% of your time should be focused on awareness, interest, consideration, intent, evaluation. 25% or less of your time should be focused on fulfillment. It should be focused on service. So here's my question to you. How much of your week are you working? That's question number one. Let's just say you say 40 hours a week. Okay? So of the 40 hours a week, how much of that time is you actually treating clients, working with clients, evaluating clients in the clinic, how much of that time? Your 40 hours, is it 20? If it's 20, that means you're spending 50% of your time doing that. Is it 30? That means that you're spending 75% of your time doing that.
Greg Todd [00:06:24]:
You guys, it should be the. At most ten if that's how you earn a living. For me, the way that I earn a living is through doing online coaching and consulting. Okay? This week, on average, I'll tell you guys, the last couple weeks. So three weeks ago was when we had all the events here. I worked 51 hours for that week. That was a huge week for me. Okay? All the weeks since then, I have worked anywhere between, like, last week I worked 8 hours.
Greg Todd [00:06:56]:
The week before was 19. The week before that was 20. The weeks that I'm not doing these events, I'm working about, like, on average, 18 to 21 hours a week. Okay? But even on weeks like this, like, only ten to 20% of my time is on doing fulfillment based activities. That's where my time is put. My time is not like 90% of my time is me coaching people all day. Well, if you're gonna do that, how are you gonna have time to get new people? How are you gonna have time to serve the people that come into your world? How are you gonna have time to actually give people the opportunity to say yes to you with their attention before they say yes to you at your pocketbook? You guys have to set up your business to where 75% of your time is doing the things that I just said, or you're gonna run out of people. What's gonna happen? Is this, okay? And this is what happened to me.
Greg Todd [00:07:45]:
What happened to me in 2005, when I started with my renewal rehab, is that I truly thought that if I just became a really good clinician, that everybody would come to me. Like, I would just be able to sell myself. Like, that was it. Everybody like, oh, man, he's so good. And everybody would feel the need that they have to go build my business and market for me. Guys, that's not how it works, okay? I mean, in the beginning, I was able to get a couple people here and a couple people there, a couple people there that I knew from the last place I was at or this or that or tennis players, but it wasn't enough to keep the lights on. Okay? I didn't have a process. I didn't have systems, because I'm in.
Greg Todd [00:08:20]:
The reality is that I was spending most of my time doing bull crap. I was spending most of my time. If I had, like, three patients for the day, I was spending, like, 2 hours, like, with a patient. I remember I used to have a patient that would come in. Her name is April. I used to have her that come in at 06:00 at night. So she'd come from six to seven, and then you know what I'd do? I would, like, play dodgeball with them. It was fun.
Greg Todd [00:08:40]:
Okay. But I paid, like, dodgeball with these, with. With my patients, and I was like, oh, my gosh, they're gonna love this place so much. They're gonna tell people about me. Now, they might have told, like, one or two people, but it's not their job. Their job is not to be my marketing people, because I've done such a great job treating them. It is my business, and you need to spend the majority of your time doing that. If nothing, you are going to struggle.
Greg Todd [00:09:02]:
You're going to continually struggle over and over and over and over again with your business, and that's where I see the majority of you. You're just not allocating your time. Right? You're not allocating your time to awareness, interest, consideration, intent, and evaluation based activities. Evaluation based activities is where you can actually sell your stuff. You're not selling enough. And I think many of you, it's not that you're even ashamed of selling. I think you don't even have enough people to sell to. You're not doing anything to put yourself in front of new people.
Greg Todd [00:09:35]:
There should be people every single day. It's like, oh, my gosh, 500 people didn't know who Trisha was, but now they know. That's what your day should be like. You're trying to sell to the same old people overnight because you don't want to do those things. And more likely, it's because you're not good at it, but you're not even, like, trying to get good at it. Okay. Please understand that 75 25. Awareness, interest, consideration, intent, evaluation.
Greg Todd [00:10:01]:
That should be 75% or more of your time. The rest of your time should be serving the customers that you have and serving them very well. Okay? But serving them in a way that they will want to become repeat customers, or they will tell other people, actually. But it doesn't need to be 80% of your time. Doesn't need to be 50% of your time. It doesn't need to be 75% of your time. If your business is set up that way, you have a business that's set up to fail. All right? So I hope this helps you.
Greg Todd [00:10:26]:
Hope this blesses you. Thank you so much. Love you guys. Till next time.
