Katie Dodd [00:00:00]:
And so I make money through my blog with five main income streams. The biggest one is ad revenue. So that is when people come to the website. There's ads on my website. I'm with what I call a classy ad network. So it's not like spammy pop up clickbait. It's like a classy ad network. Like, you know, you see the ads as you scroll.
Katie Dodd [00:00:17]:
It doesn't interfere with the reading process. But that is my biggest money maker is ads on the website. So they just have to put eyeballs on it. They only have to click on it. Right. I also make money by selling digital products. So handouts, workbooks, ebooks. So, yeah, ebooks is another one.
Katie Dodd [00:00:33]:
And I also started selling on Amazon Kindle direct publishing. So if someone wants, like, a physical product, Amazon will print and ship. I also make money through a course that I have on my website. So that was something I recorded once. One and done. People continue to buy it, make $100 a pop every time they buy it, and then I make money through Amazon affiliates.
Greg Todd [00:00:56]:
This is secrets for success. Welcome to the Secrets for Success podcast. I'm your host, Greg Todd. Thank you, as always, for joining me. We're doing a special episode today in the Blue Ridge Mountains. I have one of my great clients, great friend, I say. It's just one of my other sisters. Katie Dodd is here.
Greg Todd [00:01:18]:
Katie, welcome to the podcast.
Katie Dodd [00:01:19]:
Thank you.
Greg Todd [00:01:20]:
Yeah, you never know the podcast here.
Katie Dodd [00:01:22]:
I know. Not in Blue Ridge.
Greg Todd [00:01:23]:
Not in Blue Ridge. So we've been together for the last couple days, and we worked together once every three months, and it's been pretty awesome. But I wanted to get her on a podcast because, well, I always get Katie on my podcast. We always talk about good stuff, and you also have something coming up as well. So why don't we just quickly tell them about it, and then after that, let's get into all the good values.
Katie Dodd [00:01:47]:
Sure, sure. So I have a challenge coming up that I'm so excited about. It's a three day challenge called the blog Biz Challenge. It's going to run September 3 through 5th, 2024. If you're listening to this later, I know some of you like to go back and binge listen to episodes, but this is going to be a challenge that's going to help you get the bones of a blog business set up. I know during this conversation today, we're going to talk a little bit more about what a blog is, how it is an online asset, and how it could be used to create passive income where you don't have to trade time for money. Blogging has changed my life, and I want to help more healthcare professionals get started with blogging as a business. So if you go to katydod.com, katiedodd.com, you'll see a link.
Katie Dodd [00:02:30]:
You can get signed up. It is a paid challenge, but you can get in for as little as $1 a day. So $3 total. And it's going to be, it's going to be fun. And it's not just me teaching you, it's you doing the work to build out the bones of your blog business. So you leave the challenge motivated, inspired education, and you are ready to rock and roll with getting your blog off the ground. Cool.
Greg Todd [00:02:52]:
Okay, awesome. So blog based challenge is going to be September 3 through fifth. Okay. That's going to be awesome. All right, so let's talk about this whole blog thing, because, you know, we've been here since Sunday and we've had many, many, many conversations. So one of the conversations that Katie and I had, and she was asking me, she's like, Greg, how much did this place cost you? Right? And I told you how much it was. So I bought this place in 2022, the end of 2022. We put down as a contract in September, and it was already about halfway done.
Greg Todd [00:03:29]:
And then we kind of customized it out and it cost you $630,000. So then the next question you had asked me is, what have you made off of it so far? Right? I told her I made around, like, in the mid twenties, like 20 something thousand dollars worth, rentals and this and that. And if you ask anyone, we had other people here, other people in the inner circle were here. And yes, anyone, they would say, that's great. Like, that's a great start for a rental property, right? You put down 630k. Put. My down payment was more than a third is what I did for various reasons. But, you know, I made 20 something thousand dollars off of it, and that is an asset.
Greg Todd [00:04:13]:
Now, here's the cool thing. The money that I made off of this place. And by the way, I didn't just pay 630. Like, obviously, there's all this furniture and tv, so maybe another, like, maybe I'm 700,000. You know, all in the. And when people come here, it is passive income. It technically is. Right before we came here, there were guests here, and they pay a couple hundred bucks a night and they enjoy the place.
Greg Todd [00:04:42]:
But just like any. And that's what I really want to talk about. I want to talk about an asset. People think of an asset like a real estate as an asset. But isn't a blog an asset, too?
Katie Dodd [00:04:54]:
Yes.
Greg Todd [00:04:54]:
It's a digital piece of property, right? Yep. So let's kind of. Let's kind of come at this from a different angle, because the first thing I had to do is I had to find a piece of land, okay. To build this house on. So with a blog, isn't that a piece of digital land that someone has.
Katie Dodd [00:05:15]:
Yeah, yeah, yeah.
Greg Todd [00:05:16]:
Talk about it.
Katie Dodd [00:05:17]:
Yeah. No, and I've talked about this before, blogging, how blogging is like online real estate. You have to pay money for your blog to live on the Internet, but it's not nearly as much money as we pay for land for your blog. For the first year of blogging, it's going to cost you under $100. You have to pay for your website name, you have to pay for your website hosting, and that's just where your website lives on the Internet. But what other business has such low overhead that you can have an online business for under $100? Now, of course, there's other expenses that you could add in no matter how big or small you wanted to go, but compared to a house, I mean, that's pretty darn low to start.
Greg Todd [00:05:52]:
So you're talking $100 versus all of this land we have here. This was about 75,000. Okay, guys, are you kind of following this? Right. But without the land, you can't build the content. Right? You can't build the infrastructure. So we had that first, and then we started to build on it. With a blog, you're paying a couple hundred bucks and it's giving you your digital property now. You still got to build the digital house, and that's the block.
Greg Todd [00:06:23]:
So let's talk about that as well. That's not a $630,000 asset, I'm assuming, to get a block started. Right. So we know what this is. This asset would be. Can you tell me kind of what goes into creating a blog? And then how does a blog, aka a digital house, actually make you rental income?
Katie Dodd [00:06:48]:
Yeah, yeah, yeah. You know, we were talking about this, too, about how so many of us want to invest in real estate, the stock market. We want to have these investments that are making passive income, meaning we're making money every month on these assets. But a lot of us don't have the capital up front to put down all this money down on a property. But some of us have time. So you have money or you have time. So for those who have time and a passion for building online business, blogging is amazing. So I mentioned that you do have to have some expenses to have your online real estate.
Katie Dodd [00:07:21]:
But really, your blog is your platform for online business. Now. A blog, actually, let me back up. I use the terms website and blog interchangeably. Technically, they're different, but I do use them the same. Your website is. We all know what a website is, right? You got your homepage, your about page, your contact page. A blog is a section of a website.
Katie Dodd [00:07:42]:
And with bloggers, we are putting out blog articles. A couple every month. It could be a couple every week. It depends on the pace of our blog. But these blog articles that we put out, we use the power of search engine optimization to drive massive traffic to our website. So when people go on Google, they search topics related to our niche. It brings up our articles, people click on it, they come to our website, they read our articles, and we have the opportunity to make money because people are coming to our websites with problems and we have solutions. So my primary blog is called the Geriatric dietitian.
Katie Dodd [00:08:13]:
I started it in June of 2019. So it's getting up there. We celebrated the five year anniversary of the blog. And so with that particular blog, I am not interested in working with clients. So if you wanted to work with clients, a blog is a great way to get people coming to your website and you could work with clients. But that was never something I wanted to do with my blog. And so I make money through my blog with five main income streams. The biggest one is ad revenue.
Katie Dodd [00:08:39]:
So that is when people come to the website. There's ads on my website. I'm with what I call a classy ad network. So it's not like spammy pop up clickbait, it's like a classy ad network. Like you see the ads as you scroll, it doesn't interfere with the reading process. But that is my biggest money makers ads on the website. So they just have to put eyeballs on it. They only have to click on it.
Katie Dodd [00:09:00]:
I also make money by selling digital products. So handouts, workbooks, ebooks. So yeah, ebooks is another one. And I also started selling on Amazon, Kindle direct publishing. So if someone wants like a physical product, Amazon will print and ship. I also make money through a course that I have on my website. So that was something I recorded once. One and done.
Katie Dodd [00:09:19]:
People continue to buy it, make $100 a pop every time they buy it, and then I make money through Amazon affiliates. So as I recommend different products related to geriatrics, someone clicks on that link, I make a small commission, but it's still another stream of income. So ad revenue, digital goods, ebooks and books, courses and affiliates, and that's just what I do. There's all these other ways that you can make money using this platform because the goal, build massive traffic, provide value and make passive income where you don't have to trade time for money.
Greg Todd [00:09:52]:
All right, so let's kind of put this together, guys. I'm thinking of this house, it's like, all right, I've got the land, that's basically my hosting, I have the house now. And in the house there is five different rooms that I can use to generate income, right? So I don't do that with this house. I have. You just rent the house, right? But we can say like bedroom one, courses, bedroom two, that's my e books, bedroom three, I got affiliates, bedroom four, ad revenue, bedroom five, forgot the last one. But anyways, so there's five different things, five different ways for me to make money. So can we talk about a few things with regards to those? How much traffic do you need in order to get these ad companies to pay you? What's that amount?
Katie Dodd [00:10:48]:
Yeah, that's a really good question. When I talk about blogging, I say blogging is a long term game. Google is the main search engine. So bloggers, we talk about Google, we want to rank on Google. And a lot of people create blogs. They see this flashy like, oh, you can make money blogging, I want to do that. So people start blogs every day. Google's not going to put stuff that's like spammy or not legit.
Katie Dodd [00:11:09]:
So it can take you a while before your brand new baby website even starts ranking on the first page of Google. It took me nine months for my blog, the geriatric dietitian, to start getting real good traffic. Then it went really fast, like exponential. But it can take anywhere from six to nine months before you even start ranking. So it is a long term game. Don't expect to start a blog and start making money, but that's the same with any asset. You don't ride this house and all of a sudden they expect I'm be rolling in the dough. Long term game.
Katie Dodd [00:11:33]:
So it does take time and I think I forgot your original question, Greg.
Greg Todd [00:11:39]:
No, I was just saying that how long does it take to, to get the ads?
Katie Dodd [00:11:46]:
So it takes time before you even start ranking, then you start building traffic and from there it depends on the blog. I've seen a lot of blogs qualify for a high end ad network around the 1718 month mark, which isn't that bad in this kind of things year and a half. And so I use a company called Mediavine. It is a high end ad network. That's one of the classy ones I'm talking about, where it's not spammy clickbait. You can get on an ad network right away. You can put something called Google Ads on your website from day one. Problem is you have no traffic, so you're not really gonna make money.
Katie Dodd [00:12:19]:
They pay pennies. It's not a lot of money. And it does slow down your website. When it slows down your website, that can slow down your ability to grow massive traffic. So I recommend focusing on growing your traffic, getting lots of people coming to the site, and wait to qualify for a high end ad network. So, Mediavine, there's actually some exciting changes. To qualify for Mediavine back in the day, you had to have 50,000 sessions. Think of sessions as someone coming to your website.
Katie Dodd [00:12:45]:
So it took me about 17 months with my blog to qualify for Mediavine at 50,000 sessions. Now, Mediavine, within the last few months, created a new program called Journey, and you only need 10,000 sessions to qualify for ads on your website. And again, Mediavine tried, trusted. Lots of healthcare pros have this. They use this platform, they pay you really well. They are wonderful to work with. And so now you can get in for just 10,000 sessions. So that opens the door, actually, for a lot of bloggers.
Katie Dodd [00:13:14]:
So even when I say it's a long term game, you know, realistically, if you play your SEO card right and you put out the content, you could start making a good chunk of passive income in under a year, where it took me about a year and a half to start making good money through the blog.
Greg Todd [00:13:28]:
Okay, so this is really powerful, you guys. One of the things that I talk about in my SSHC innovator path is how to do a lot of one to many things. And what I just feel like is so cool with you. You're kind of like my poster child, for one to many, because the blog is basically your traffic source. It's what you're using to get eyeballs in any business. Whether you have a clinic, whether you are going to go online, you're doing a hybrid version. In order for any of those things to work, you have to have traffic. Traffic is the holy grail.
Greg Todd [00:14:10]:
What I love so much about what you do is that there's such an emphasis on putting out value to get traffic. And then once you have traffic, now you have all the leverage. So people are like, oh, I want to do a course. That's great. You can go do a course. But if you don't have traffic, there is no possibility that the course is going to take off. If you say, hey, I want to be an affiliate, well, that's great. But if you don't have traffic, there's no way that people can even see the products that you are recommending to them.
Greg Todd [00:14:43]:
So I just want you all to understand that nothing happens without traffic. Nothing happens without traffic, and that needs to be your focal point. So if, let's just say somebody's like, I don't necessarily care to be a blogger. Can you just talk about the importance of traffic?
Katie Dodd [00:15:07]:
Yeah, yeah.
Greg Todd [00:15:08]:
Like the importance of traffic and the importance of not only just having eyeballs, but being an authority in an area, like how you're authority with, you know, with geriatric nutrition. Right?
Katie Dodd [00:15:19]:
Yeah.
Greg Todd [00:15:19]:
So, yeah, just talk about the importance of traffic.
Katie Dodd [00:15:22]:
Yeah, yeah. Well, I often, I like to break down how we make money, and I like to oversimplify it. To make money, you need something to sell and someone to sell it to. And as you alluded to, you can have the best products in the whole world, but if you don't have anyone to sell to, you're not gonna make money. You could have a massive following on social media, but if you don't have anything quality to sell them, you're not gonna make money. So that's why I love blogging. Cause it combines the traffic with the something to sell. And that is that kind of sweet spot of where we make money.
Katie Dodd [00:15:47]:
And I think one of the things also that I love about blogging is that we're not relying on social media, where social media changes the algorithms all the time. Your account gets hacked, you lose that audience, because it was never yours to belong with. And I feel like with social media, it's like you have to be consistent with your posting in a lot of the algorithms. If you're not posting every day, or at least a few times a week, if you take a little gap off, it's almost like starting from square one. And so I see healthcare professionals putting out these amazing Instagram posts that most people, let's be honest, or just scroll and maybe a double tap, they're not actually reading that amazing content. If they were to take that content, put it on a blog, done the correct way, utilizing SEO, and it's a good quality article that, you know, a topic that people are searching for, then people can find this article day after day, year after year, versus social media, where it's here today, gone tomorrow, unless someone, like, goes back and like, you know, does that, like, binge of all your stuff, they're probably not gonna see it. So I feel like with blogging, it's a way to take your content and make it more long term game. And it does build that traffic, because how many of us are creating content, written or verbal? If you're doing podcasts, transcribe it, have a va, put it in a way that can be optimized for a blog.
Katie Dodd [00:17:01]:
So there's lots of different ways that you can do this. But I just think if we're creating content anyways, why not having a blog that can build that massive traffic and open the door for you to make more money?
Greg Todd [00:17:14]:
I think we call it content value over time. There's two different types of content that you can put out there. You can have your content that you would see on Instagram or Facebook or whatnot, and that content lasts for probably about 24 to 72 hours, tops. But then there's a content value over time, which is that it's kind of like wine, right? It gets more valuable as it ages. And so could you give me an example of something on your blog, something that you did maybe two, three years ago, four years ago, that today still gets eyeballs on it?
Katie Dodd [00:17:46]:
Yeah. Yeah. Well, a lot of my articles still get eyeballs on it. You know, every once in a while I might update stuff, but I remember I was kind of mentioning this, I think, yesterday, the day before, I had one article that I really love. I wrote it my first year of blogging called Nutrition End of Life. And it talks about what nutrition and eating looks like if someone's dying. And this article I wrote over a year ago, and even just the other day, I got a comment on it saying how much this article helped them, how much it changed, how they're going to take care of their aging parent as they are dying. And it's just, as healthcare professionals, we want health people.
Katie Dodd [00:18:19]:
And so this is an article I wrote five years ago. It is still making impact. It is still changing people's lives. And I'm not doing anything over here. I wrote it one and done, and it continues to make really meaningful impact. That particular blog article gets a lot of comments because when we're dealing with a situation where someone's getting close to dying, they're eating less. A lot of caregivers and family members feel guilty of, like, they're not eating. It's my fault.
Katie Dodd [00:18:42]:
I need to force them to eat. And then if someone passes, they feel like, oh, they passed away. Because they starved to death because I didn't feed them, and they lived with years of guilt. And as a geriatric dietitian, I love that I can help educate on what the dying process looks like with eating so they can understand it's not my fault. This is the normal process of death. And here's what I can do to take care of my loved one in the final days. So that one article is very meaningful. It's impacted a lot of people.
Katie Dodd [00:19:08]:
And again, if I put that in a post on social media, you know, five years ago, no one would see it today, but people continue to see it, and it continues to make real impact in people's lives.
Greg Todd [00:19:19]:
Well, that's really awesome. Okay, last thing I want to ask you with regard to this, and then I want to bring it back to the challenge. So an article like that, you created that article, and I'm sure there's other ones that you've created that was, like, really, really awesome. But that one, even five years later, is still resonating with people. It's something that people want. Can you talk about that with regards to making content that people actually want versus making the content that you want to make? Yes. Can you talk about that a little bit?
Katie Dodd [00:19:54]:
Yes. And that's actually a good point, because I see a lot of people when they start a blog, where they go wrong is they make a list of all the things they want to write about. Like, you know, I'm the expert, I know what my people want, and I'm going to make a list of all the topics I'm going to write about. That is wrong for lots of reasons, but when we learn how to blog, we learn search engine optimization. We learn there are tools where we can actually find out what people are searching for online, the exact phrases they use, how many people are searching for things every month. And we actually use tools that help give us ideas for creating content for our audience. And these tools also help us to create content that we could rank for on the first page of Google to drive that traffic. So there's just, there's so much strategy behind it, but it definitely opens so many, so many doors.
Katie Dodd [00:20:40]:
And before we talk about the challenge, I was hoping, Greg, we can come back to the asset piece, because I want to talk a little bit more about the money involved because I was crunching some numbers because you had told me this is how much I paid for this house. And after almost two years, it's made about 20. Around the mid twenties.
Greg Todd [00:20:57]:
Yeah, it was mid twenties.
Katie Dodd [00:20:58]:
Yeah, mid twenties.
Greg Todd [00:20:59]:
I rent an income.
Katie Dodd [00:21:00]:
So I pulled up my blog, the geriatric dietitian, and looking at how much I invested in it, $100 the first year. I do have to pay money for it every year, but again, very low. I've invested in courses, I've invested in different coaching programs. So I've invested money over the years. But I wanted to look at how much money did my blog make in passive income. So I pulled it up and looking at the three year mark. So we're comparing Greg's two years for this house, that was $636.30, 630 versus my blog, which $100 for the first year, probably a couple thousand if you count all the little bit of coaching and programs I did in the beginning. But in the first three years of the blog, it made about $70,000 in completely passive income.
Katie Dodd [00:21:38]:
And this is passive income where the blog, and it's also passive income where this blog continues to make thousands of dollars in passive income every month. I've been here in Blue Ridge for the last, this is day four with travel. This is technically day five. I've been making money. I haven't been blogging. If I were to pull up my phone right now, we'd see the hundreds of dollars that this blog has been making for me. Making me money. Yes.
Katie Dodd [00:22:03]:
Providing value to the public. That one to many where I am actively helping people. Again, I see a post, or like a comment on my post, I'm like, oh, yay, I helped someone. And I'm just over here learning about business, working on how I can serve more people. But I think that's the power of a blog asset is that a lot of us, you know, we want to have assets. We want to have things that bring in money. And we tend to think of those traditional assets, like a house, like the stock market, all great assets. And I'm not saying they're not, but a lot of people feel like, oh, I got to wait till later to where I save up a little bit more to be able to invest.
Katie Dodd [00:22:37]:
But if you have passion and you have time and you want to build a blog business that's going to make you lots of money, you can create a digital asset that's going to bring you in thousands of dollars with very low overhead, month after month, year after year, and leveraged. Right. You could also make active income. So if you're like, I want to work with clients. I want to have a group program. There's other things you can do to, you know, make it not just an asset, but then also, again, that online platform for business.
Greg Todd [00:23:02]:
Right. Okay. I think we need to talk about even more stuff, because now you've got a whole nother thing. So, y'all. Sorry. Just buckle in for a little bit. So, you know the quadrant, the castle quadrant is called. I don't know if you ever.
Greg Todd [00:23:17]:
I know I've shared with you at some point, but basically I learned this from. From Robert Kiyosaki, the rich dad, poor dad guy. And so the first quadrant is employee. The second quadrant is self employed. The third quadrant is business owner. And then the fourth quadrant is investor. I've kind of gone through those quadrants. And what I have learned over the years, especially the last five years, as I move more into just dealing with investor and then also business owner, is that there is no investment, really very, very few where it's truly passive.
Greg Todd [00:23:57]:
Like, there's going to be some work involved. Right? So can you just give an example of this house versus the block? Right? Even this house. Yes. I made a couple grand last month. Right? There were three times, like, I was not here. It's not like I had to put the people to bed and put the covers over them and read them at bedtime. So I didn't have to do that. But there were.
Greg Todd [00:24:23]:
And I have a property management company that deals with everything. Most things, right? But even when something happens, like the air conditioning, the thermostat unit, one of the guests broke it and it started blowing out hot air because they messed with our settings. And who did they call? They called me because I'm the owner of the house. Right. So I still had to deal with stuff. Remember my dad was in a hospital and had to go and talk to them. Okay, do this, do that, da da da da da. And then they were able to do what they needed to do.
Greg Todd [00:24:53]:
So I guess my point in what I'm saying is that in anything that you do, whether it is a blog, whether it is a house, there is going to be some work. Not everything is 100% passive. Okay? That's number one. Number two, when I look back at the assets that I have, so I have some commercial property, I have, you know, a residential property. I have businesses. The best asset that I believe you all should invest in is an asset to where you are providing value to another human. Okay. Now, this does provide value, but the one that I have the most control over is the best.
Greg Todd [00:25:34]:
Right? Like, the market here in Blue Ridge, Georgia, is good, but it's not as good as what it was in 2020 when we're in a pandemic. Right. When I'm doing a business, I can change the way that I serve you and the way that I serve others very fast because I'm seeing you. Okay, what do you need now? Like how we just did the last couple days together, kind of different than what we've done the first four years, right? So I'm saying that to you all because it's usually the least amount of investment, but it usually has the highest upside. And that's what I'm seeing with what you're doing. It's so much upside that you have this house. As it gets older, it gets. It's still a new cabin, but as it gets older, it won't be as valuable.
Greg Todd [00:26:26]:
Things will break down more with a blog. It seems to me like as it gets older, it gets more valuable. There's a lot of cool things with this, so just things for you guys to think of and to understand that no matter what you do, I'm telling you, if you want to be able to have a life of financial freedom, if you want to be able to have a life that you have more choices, understand what I'm about to say. Income follows assets, okay? Assets give you choices. Choices create freedom. And so whatever you do, build yourself some assets. Okay? Build yourself some assets in some way. So with that said, remind everybody of where they can follow you, and let's remind them of what's going to happen.
Greg Todd [00:27:15]:
September 35. Yes.
Katie Dodd [00:27:17]:
Yes. So you can follow me on Instagram. Hecatie Dodd. I would say that's probably where I'm most active. I also have a Facebook group for dietitians called dietitian side Hustle. I do have a podcast called Dietitian side Hustle. Even though it's a dietician, any healthcare professional can listen to it. So the challenge is a three day vlog biz challenge.
Katie Dodd [00:27:35]:
I actually did this challenge at the beginning of this year, and it was so much fun that I'm like, I gotta bring this back. And what I love about this challenge is that it's very low cost, $3 a day for general admission, which gives you access to watch the challenge, participate, do all the things, and then there is a vip for just dollar 30. So we're not talking lots of money here. And that gives you lifetime access to recordings. You get Q and a with me, so that way you can pick my brain with any burning questions that you have. So over this challenge, what you're going to do is build out the bones of your blog business. We're going to dive into mindset. What are all of those things that are going to hold us back from actually implementation of what we're working on during this challenge? What are the things that are going to get in the way from us reaching these big goals? Because it is a long term game.
Katie Dodd [00:28:16]:
It can be easy to listen to this episode of this podcast and be like, oh, that's awesome, I'm going to do it. But then we get back into the grind and we're like, uh, maybe later. Maybe later. Later becomes never. And I all those things. So we dive into mindset, we dive into building your blog brand. So getting clarity and like, who's my niche? Who am I going to serve? Getting all those details of knowing what your brand is for your blog. So that way when you're ready to start, you got it all laid out.
Katie Dodd [00:28:41]:
And then we dive into creating a money plan. So that is, how am I going to make money through this blog now and later? Because if you're a business and it's not just a hobby blog businesses make money. So how are you going to start building out, like, that long term passive income. But how can you also leverage the blog now to make money? And I feel like we could talk forever, but I think at one point we were talking about how I heard you say the word authority, and I think about how having a website gives you authority in your space. I am not the only geriatric dietitian, but if you google things related to geriatric nutrition, my blog comes up. There's my face. So I actually have opportunities and people reach out to me, they see me as an authority in this space. I get opportunities to work with brands.
Katie Dodd [00:29:22]:
I get opportunity to make some pretty darn good money because I have this authority. So there's lots of ways to make money through the blog. I call it now and later money. So that the now money where you can start making money now through doing lots of different things. But then that, you know, the asset piece of the passive income, and then we wrap it all up and we make a plan. Like, okay, now how are you going to implement and make this a reality? So if you're listening to this and you're like, yeah, that sounds cool, come join me for three days. I love working with you guys. I love helping people dream and scheme, make a plan.
Katie Dodd [00:29:53]:
And again, this isn't just information. You're gonna be doing work. Not a lot. I work with a lot of side hustlers, so it's not gonna be a ton, but you're still going to implement and not just learn it's not just me talking at you. It's you actually thinking critically and making a plan for your blog biz.
Greg Todd [00:30:09]:
One of the things I love with challenges is that in a challenge, it's called a challenge because we are challenging you and we are challenging you to do something in a very condensed period of time. And what I love is I love the fact that someone can actually have the framework. They can have the guts of this asset built out. It's almost like you're building out the entire floor plan, the blueprint for the house, and then after the challenge, you can start to put all the pieces and the framing and all that other stuff and the furniture and all that, those things to build this asset that will eventually make you money. I love it. You know, I'm going to say one other thing as well. I think when you see people do challenges, please understand this, and I can say this about you when you do a challenge, this is not a 30 minutes presentation. This is not a 45 minutes.
Greg Todd [00:31:05]:
Okay, I'm here, and that's it. This is days together. It's a condensed period of time, but it's days together. And that usually means that the person on the other side that's presenting this information to you and it's helping you with something. They know a lot. They know a lot. You know a lot. Like, you know a lot.
Greg Todd [00:31:23]:
You're able to bring a lot of value to people, and that's why they're able to do challenges. I was talking to a client the other day, and he was like, he actually just did a challenge. And he was like, man, I don't see anybody else in this industry doing challenges. I was like, because they don't know enough. I was like, well, you don't know a lot. You can't do it. Like, you only have a certain amount of information, but you have a lot of great information. You've helped so many people do this.
Greg Todd [00:31:51]:
Really proud of you. Proud of what you've done. So I'm excited. I'm excited for you and excited for the challenge. Guys, go ahead and sign up for our challenge. It's going to be fantastic. It's going to be a dollar a day, for crying out loud.
Katie Dodd [00:32:04]:
All right?
Greg Todd [00:32:04]:
And don't use that a little amount to not take it seriously, okay? It's just a way for you all to not have money. Be an issue of why you actually don't start to build an asset. So I love what you're doing. I'm proud of you. Anything else you'd want to say yeah.
Katie Dodd [00:32:18]:
Just a reminder, go to katydodd.com for the link to sign up. And thanks so much for having me on, Grant.
Greg Todd [00:32:23]:
Yeah, this is a cool, this is a cool setup. So anyway, that's it, you guys. I hope you enjoyed the podcast. Go ahead and go to thekatiedodd.com and sign up for the challenge. All right, we'll see you next time.
