Greg Todd [00:00:00]:
Yeah, it was. It's so amazing. And it was so clear as day.
Lisa Chase [00:00:04]:
Oh, yeah.
Greg Todd [00:00:04]:
Like, wow, that's a difference. And it wasn't talent. It really wasn't.
Lisa Chase [00:00:08]:
No, because they. It was a. It was a very, pretty much even, you know, playing ground there. I mean, yes, there were some that, you know, fitness wise or ability wise, but, you know, at the end of the day, you saw the ones that had that mental. That focus and just the mental, you know, strength to be able to turn it around when they were down. Right, right. Which I think, as an entrepreneur is super important. We get knocked down all the time.
Lisa Chase [00:00:38]:
And if you're, you know, a successful entrepreneur, you know, yeah. You may boo hoo for a minute.
Greg Todd [00:00:44]:
Right.
Lisa Chase [00:00:44]:
But then you get back up and you're like, okay, let's do this and let's turn this around. And that's how they were. This is Secrets for Success.
Greg Todd [00:00:59]:
Welcome to the Secrets for Success podcast. I'm your host, Greg Todd. Thank you as always for joining me. It has been a long time coming. This is overdue. A dang year.
Lisa Chase [00:01:09]:
Yeah. Even probably longer.
Greg Todd [00:01:10]:
Oh, yeah. Come on now.
Lisa Chase [00:01:12]:
Yeah.
Greg Todd [00:01:12]:
I'm blaming it all on you. Hey, everybody. Well, good.
Lisa Chase [00:01:16]:
I love it.
Greg Todd [00:01:17]:
I want to welcome Lisa Chase to the podcast. Lisa is the owner of Back to Normal pt. And there's a lot more to the story, so let's just get into it. It's a fantastic feel good story. It is. So, Lisa, welcome to the podcast.
Lisa Chase [00:01:35]:
Well, thank you. It's great to be here.
Greg Todd [00:01:36]:
Yes. So with. I think we should talk about. So we can talk about so many things. Y'all. This could go for three hours. We're going to try to condense this, but here's what I want to talk about. So can you keep me on track? Okay.
Lisa Chase [00:01:45]:
I will do my best.
Greg Todd [00:01:46]:
All right, so let's talk about how we got to know each other. Okay. Let's talk about your. Your beginnings. And we'll start with the, I guess the tour stuff.
Lisa Chase [00:01:56]:
Sure.
Greg Todd [00:01:56]:
And. And then I. I do want to talk about. We could talk about the journey of you and entrepreneurship. So please, you have to remind me of these things. Okay. And then number three, I want to talk about what we have just gone through.
Lisa Chase [00:02:09]:
Okay.
Greg Todd [00:02:09]:
Okay. Over the last, like, 45, 60 days. Is that cool? All right, sure. So those things we're gonna hit. All right, so let's. Let's. Let's hit the first one. Okay.
Greg Todd [00:02:16]:
So let's do it. Tell us who you are, what you do, and how did we get to know each other?
Lisa Chase [00:02:22]:
All Right. Well, Lisa Chase here, and I am a physical therapist, and I have obviously, as you mentioned, a practice called back to normal physical therapy. I've been a therapist for over 30 years, and I did spend about 10 years, close to 10 years, on the professional women's tennis tour. And I traveled all over the world and I was in charge of taking care of the athletes. And that is how you and I got to meet each other. We actually never met in person. We spoke on the phone many times, and we kind of went, you know, back and forth while I was on the tour, and then fast forward. I don't even know how many years it was.
Lisa Chase [00:03:03]:
It was quite a few years.
Greg Todd [00:03:04]:
It was over. I think it was 2015. It was probably 12 or 13 years.
Lisa Chase [00:03:10]:
Yeah, yeah. I was at PPS conference, and so were you. And we. What was interesting because we were in. We were in a breakout room, and both you and I were going crazy with whatever the person was saying. You were just like, oh, my God. And, you know, you were going on, I was going on, but we never actually connected. We just were in the same room and we were both noticing that we were both a little bit annoyed with what was going on.
Greg Todd [00:03:37]:
There was, you know, it's the traditional stuff. Obviously, you're going to learn a few things there that's going to help you. Right. Because that's what we did. I was a speaker that year, but I was also there as an attendee, and I was just hearing this, the backward stuff. And I got to be honest with you, I had distanced myself from so many of that and was learning from outside people, entrepreneurs, how to build my business, which just happened to be physical therapy clinics. And so this was the first time in many years that I'd come back and I'm like, oh, my gosh, this is so backwards. Right?
Lisa Chase [00:04:14]:
Yeah, well. And I was on the tour for all those years, so it was backwards to me, too, because I was like, oh, my. I was now looking to go, you know, open up my practice. And so I was looking for, you know, okay, well, what's going on? Let me reengage with this community. And it was just really interesting. And then I went and listened to you speak because you were speaking on social media and online marketing. And I was like, whoa, I need to know about. About what's going on.
Lisa Chase [00:04:39]:
And afterwards I came up and of course you were hoarded with people, and everybody was waiting to speak with you, and I just was waiting patiently. And all of a sudden, all of a sudden I just heard my Name, Lisa Chase. And I was like, you're laying us from yesterday.
Greg Todd [00:05:02]:
We were bribing about this crowd. You're my former boss.
Lisa Chase [00:05:06]:
And I had no idea. And I had no idea either because we had never met.
Greg Todd [00:05:12]:
You've never met. This is the craziest thing, you guys. Okay, so, okay, there's. There's a few things I want to unpack with this first part of the story. Okay. Number one is for many of you that have ever wanted and I've had. Lisa. I've probably had at least 200 people over the years of me doing what I'm doing.
Greg Todd [00:05:32]:
Ask me when I tell them. Yeah. There was a time that I was working with WTA and ATP players and I can't tell you how many people have reached out like, oh my gosh, that's my dream. That's my dream. That's my dream. That's my dream. Right?
Lisa Chase [00:05:45]:
Yeah.
Greg Todd [00:05:46]:
And I was actually in Canada last year and this, this, this girl was just like.
Lisa Chase [00:05:52]:
That's right.
Greg Todd [00:05:52]:
Yeah. All that other trading, not trading time for money, business stuff, whatever.
Lisa Chase [00:05:57]:
I want to, I want to be.
Greg Todd [00:05:58]:
One of those tennis people. I was like, you know what, I got to be honest with you. I worked with them privately. There was this one lady that I know, she's a great friend of mine and she was like, head, head, head dog or that stuff. So she's like. I was like, you know what? I like the fact that you're a student and that you're here. I was like, I'm going to connect. And she reached out to me, like week after week waiting to connect with you.
Greg Todd [00:06:23]:
So for those of you that are listening, that have always wanted to get on the tour or want to know what it takes and all the other stuff you, you might want to reach out to, I'm going to blow up your dm so BT on Instagram, ask her whatever questions you want. Don't ask me no more. This is a lady. This is the one. Okay. All right. So. So I know what I do want to talk about that.
Greg Todd [00:06:47]:
Because you know something that I told Lisa in 2003 is when I, the first ever tennis player that I worked with was actually Marty Fish. Okay. Four days later, I worked at this second. Ever, like, I'm talking professional.
Lisa Chase [00:07:04]:
Yeah.
Greg Todd [00:07:05]:
Ever. Like, I, I worked with tennis in, in Pepper pines.
Lisa Chase [00:07:09]:
Yeah.
Greg Todd [00:07:10]:
With 13 and 14 year old kids.
Lisa Chase [00:07:11]:
Yeah.
Greg Todd [00:07:12]:
For a year and a half, two years. My second ever tennis player I worked, it was Justine Henna.
Lisa Chase [00:07:16]:
Yeah.
Greg Todd [00:07:17]:
And at that time, at that time, that was 2003, like, she was hot. Oh, right. Justine, she was hot. She like, she from Wonder World.
Lisa Chase [00:07:24]:
Baddest backhand.
Greg Todd [00:07:25]:
Oh, my gosh.
Lisa Chase [00:07:26]:
Am on a women's tour for sure.
Lisa Chase [00:07:28]:
And I, I say, I say that because, you know, we were working with professionals and I think you and I have a different feeling of what a lot of other people feel like, what a professional really is and what these people did for preparation to be able to work at an extremely high level. Oh, yeah. In, in our world as physical therapist, I think a lot of people feel like, hey, if I get my doctorate, if I get a high level degree, I am a professional and you should kind of worship the ground I walk on. And I feel like for me and you before knowing all this other stuff we saw. And by the way, they're divas. Okay. All right.
Lisa Chase [00:08:16]:
Yes, of course.
Greg Todd [00:08:17]:
But they were. I remember one time, Justine's coach said this to me. He said, carlos, he goes, miss Greg. Justine is like a Ferrari. She's capable of city, hyper forest, but she break easy.
Lisa Chase [00:08:37]:
Yeah.
Greg Todd [00:08:39]:
And. But I think we learned a lot.
Lisa Chase [00:08:41]:
Oh, God, learned so much.
Greg Todd [00:08:44]:
So, so I want everybody to understand this. I mean, I worked with probably about 25 to 30 pros. Lisa, you worked at hundreds. Yeah, hundreds. Yeah.
Lisa Chase [00:08:55]:
So it's a whole different.
Greg Todd [00:08:57]:
What did you learn from them during that time that, that, that window of your life? What did you learn from them that has actually, that you've brought into your practice and that has helped you, you know, on a day to day with building your practice to what it is today?
Lisa Chase [00:09:15]:
Well, look, focus. I mean, high performance, these are high performing athletes. And you can see the difference with the athletes, you know, like a Serena, like a Justine, that they had a very specific schedule. I mean, they did, they did all the things, they had their nutrition dialed in, you know, their warmups, their cooldowns. They were, you know, all of the fitness and the preparation. Looking at what they were selective, you know, of what tournaments they were going to play. They didn't just play everything. Right, Right.
Lisa Chase [00:09:50]:
So they were so dialed in on all the things that they needed to do. And they also protected their time and their energy. You know, where you had, you know, the less experienced players, they may go play a couple matches and after every match they're out there still practicing or doing fitness. You know, I always used to tell the athletes, look, when you're at a tournament, it's game time.
Greg Todd [00:10:16]:
Right.
Lisa Chase [00:10:16]:
We shouldn't be like training. And, you know, yes, you want to maintain, but you don't want to be building. You want to come Prepared. And those athletes that were the great athletes, they had the mental capacity, so mindset was huge. You could see, you know, when a Serena went out, you could, you could see when she switched, she flipped it. I mean, the mindset that it took, you know, we used to always say, I mean, a lot of them have the athletic skills, but the ones that had the mindset, those were the ones that can go from good to great.
Greg Todd [00:10:48]:
Yeah, it was, it's so amazing. And it was so clear as day.
Lisa Chase [00:10:52]:
Oh, yeah.
Greg Todd [00:10:53]:
Like, wow, that's a difference. And it wasn't talent. It really wasn't.
Lisa Chase [00:10:57]:
No, because they, it was a, it was a very, pretty much even, you know, playing ground there. I mean, yes, there were some that, you know, fitness wise or ability wise, but, you know, at the end of the day, you saw the ones that had that, that mental, that focus and just the mental, you know, strength to be able to turn it around when they were down. Right, right. Which I think, as an entrepreneur is super important. We get knocked down all the time.
Greg Todd [00:11:26]:
Right.
Lisa Chase [00:11:27]:
And if you're, you know, a successful entrepreneur, you know. Yeah. You may boohoo for a minute.
Greg Todd [00:11:33]:
Right.
Lisa Chase [00:11:33]:
But then you get back up and you're like, okay, let's do this and let's turn this around, you know? And that's how they were.
Greg Todd [00:11:38]:
I think. I did a podcast recently about hard skills versus soft skills.
Lisa Chase [00:11:43]:
I heard that last night. Yeah.
Greg Todd [00:11:44]:
And. And I think many of us, especially in entrepreneur world, like, oh, I got to get better at my sales, I got to get better my marketing. Okay. Yeah, that stuff's important. And that is hard skills. But the soft skills, being able to be resilient. Being able to be emotionally intelligent, empathetic.
Lisa Chase [00:12:03]:
Yes.
Greg Todd [00:12:03]:
Being able to, to find a way to relate to people.
Lisa Chase [00:12:08]:
Yeah.
Greg Todd [00:12:09]:
And figure out where we have common ground.
Lisa Chase [00:12:10]:
That's right. How do you connect with, with people if you don't have those things?
Greg Todd [00:12:14]:
In tennis, I don't necessarily need to have the empathy, but in tennis, I need to have the ability to be so resilient.
Lisa Chase [00:12:20]:
Oh, my God. So resilient.
Greg Todd [00:12:21]:
I mean, I, I, I, I remember one time I got a great Jen and Justine story. But, but, but, but the story, the story stemmed from 2003. And in 2003 U.S. open, you probably were working that year. Yeah, right. In 2000 US Open, that was a year that, that Jen was up. I was there. She was up five, two, and a third.
Greg Todd [00:12:43]:
Thought it was in a bag.
Lisa Chase [00:12:44]:
Yeah.
Greg Todd [00:12:45]:
And Justin came back.
Lisa Chase [00:12:46]:
Yeah.
Greg Todd [00:12:47]:
Right. There was a certain level of like, I'm not Out.
Lisa Chase [00:12:50]:
That's right. All of a sudden. And then take it to the next level. That's it.
Greg Todd [00:12:55]:
Third. And then went on to win the Open. And that was her big thing there. Funny story song. So when they came back, I wasn't working with Jen yet. I was working Justine. Right. And so at Sauerbrook, then I was.
Greg Todd [00:13:10]:
Then Jade. Yeah. Jed came and said. She came to me, said, you working with her? I said, yep. She goes, all right, help me take out that.
Lisa Chase [00:13:22]:
That sounds about right. Justine would never say that.
Greg Todd [00:13:26]:
Justine would never say so. So I feel like that's really interesting that, you know, we've learned, we've taken that, you know, the laser focus, the, you know, being able to lock in. Hey, listen, I don't. I don't need. I know that there's certain times that's go time and, and that's really awesome that you've been able to kind of bring that in. I also believe. And like, I've heard people that have worked with you. I'm talking like Britney and other people that I know that have worked with you.
Greg Todd [00:14:02]:
There's a different level with how you take care of people than what a lot of therapists think is like, high quality care.
Lisa Chase [00:14:09]:
Oh, yeah.
Greg Todd [00:14:09]:
Can you explain what you do and certain things that you're willing to do and what your team does that has allowed you to be a really good clinician that's now turned into a really good entrepreneur, which I'm going to talk about in a little bit.
Lisa Chase [00:14:26]:
Yeah. You know, look, you know, one of the things that whenever I teach or I'm bringing new therapists on, firstly, I always say the mysteries in the history and so many people, I mean, and this has been going on for years in healthcare, nobody takes the time to sit and just listen. Right. So first and foremost is giving patients the space to tell their story. Right. Because when you let them tell their story, they're going to tell you what you need to know and then your exam is just going to confirm it. But it's looking at the whole person. Right.
Lisa Chase [00:15:03]:
It's willing to go above and beyond just therapy. You know, not only looking at the whole person, but caring about them going that extra mile. Right. For them, whether it's when they come in and they have their biomat session. And I know Brittany's talked about this instead of just being like, okay, you know, here's the room and go ahead and lie down. It's preparing the room, it's how the lights are, it's selecting the right essential oil, it's Putting that oil on them, getting them to take a breath, letting them just relax. It's giving them an experience. Right.
Lisa Chase [00:15:40]:
Giving them an experience, showing that you care, giving them space and giving them an experience. And then, you know, and then you got to have the skills to back it up. Of course.
Greg Todd [00:15:50]:
Right.
Lisa Chase [00:15:51]:
Because, you know, I try to, you know, I try to give them not only an experience, but get them the results like you want to get better. All right, then in that first session, I'm going to show you how I can get you better in that very short period of time. And I've, you know, and I have people that have. I've been seeing for years and years and years, and they bring their kids and, you know, their family members and, you know.
Greg Todd [00:16:18]:
Yeah, you guys, that if, you know, you could do a masterclass on building a clinical brand.
Lisa Chase [00:16:24]:
Yeah.
Greg Todd [00:16:26]:
And. Yeah, maybe we'll do that one day. Yeah, we'll have to charge for that, though.
Lisa Chase [00:16:31]:
Yeah, we may have to charge that.
Greg Todd [00:16:33]:
So I'll pip it out and you do it, and then we'll split it. Okay. But anyways, I want to say this, that I think is extremely important. There are two things that I learned from my time of being on a tour that I was able to take with me to everything else. So number one is that the first. So I was really working players from 2003 to about 2007. 8. And then I had to step away from Saddlebrook because my business was really expanding and exploding, and it was really hard to manage two clinics and a satellite location.
Greg Todd [00:17:09]:
But during that time, there was something that I didn't do initially where I treated the pro athletes like the pro athletes. And then I was taking insurance, so I wasn't treating the insurance people. Still treating them good. Yeah, like. Like, you know, treating them, you know, really good. But. But playing insurance. Therapy.
Lisa Chase [00:17:28]:
Yeah.
Greg Todd [00:17:29]:
You know what I mean? Playing insurance there. Right. And something flipped for me. There was sometime in 2008 where I decided that I'm going to give everyone the opportunity to be the number one player in the world. Yeah, everyone. Absolutely everyone. I don't care if you are on Medicaid. I don't care if you are, like, nearly homeless.
Greg Todd [00:17:54]:
I'm going to at least give you the opportunity to be the best. And I'm telling you guys right now, if you all did that, just give everyone the option of, hey, I. If you were Henin, if you were Serena. Yeah. This is what I would do for you.
Lisa Chase [00:18:10]:
Yeah, that's exactly what I do. I mean, I'd say everybody gets that level of care.
Greg Todd [00:18:15]:
Why not? Why one should at least get the option to have that level of care.
Lisa Chase [00:18:19]:
Yeah.
Greg Todd [00:18:20]:
And what you'll find is that people that you would assume, well, they don't have money. Well, they value that. So. So. So they'll take it. There's some people that have a bunch of money, and they're like, no, I don't really value my health.
Lisa Chase [00:18:30]:
Yeah.
Greg Todd [00:18:31]:
But you don't know who is who and who it's really valuable to. You know what I mean? And so that was a huge thing that I took away from. From my time. And then I. I also think, you know, just understanding that. And I was like, like, Like I remember with. With. With Justine, I remember asking her, I was like, why? Why do you work with me? And she was like, because you make everything sound simple.
Lisa Chase [00:19:04]:
Yeah.
Greg Todd [00:19:05]:
You know, and you literally just said it. The mystery is in history.
Lisa Chase [00:19:09]:
Yeah.
Greg Todd [00:19:09]:
Right. And so. And. And. And I realized that, oh, my gosh, that's my gift.
Lisa Chase [00:19:16]:
Yeah.
Greg Todd [00:19:16]:
You know, absolutely.
Lisa Chase [00:19:18]:
And I would. And I would agree with that. I mean, taking all the coaching and the classes from you, you definitely can take a lot of different, complex things and just kind of boil it down to very simple terms.
Greg Todd [00:19:31]:
This is what we need to do. And I was like, wow. You know, and I. And you said this. You said, you know, you actually have to be good. You got to have the skills that kill the right to skill. Working with the Nobles, and with the first time when I was working with them, I'm like, I ain't the number one therapist in the world. I'm the number one therapist in Florida.
Greg Todd [00:19:48]:
I even number one therapist in my clinic. But you know what? I wanted to step my game up well.
Lisa Chase [00:19:52]:
And you had the mindset to do it right. So, you know that I think you've probably had since you were a baby. And you know that will take you very far. So you just. If you get the mindset, then you'll get the skill.
Greg Todd [00:20:06]:
Right, Right. Right. Okay, so now let's talk about your transition.
Lisa Chase [00:20:10]:
Yeah.
Greg Todd [00:20:10]:
Because you stayed with this tour for 10 years.
Lisa Chase [00:20:12]:
Yeah, close to 10 years. I worked on the tour for nine, and then I traveled with a few of the players for a couple years after the tour while I was building my practice.
Greg Todd [00:20:22]:
Okay, so isn't the dream situation to be on the tour forever?
Lisa Chase [00:20:28]:
No. I mean, look, it's an amazing opportunity. I'm blessed that there are very few people that have the opportunity to do what I did, what you did, and I learned so much and got to travel and see so many Things and experience that. But it is a grueling, you know, you're traveling. I be away for, you know, eight to 10 weeks sometimes at a time. And our days were not short. They were, you know, 10, 15 hour days, day after day, traveling internationally. So, you know, so it was a great experience.
Lisa Chase [00:21:05]:
But when I was done, it was, you know, I had started back to normal before I went on the tour. And I was working out of my house and I knew one day I would have a brick and mortar.
Greg Todd [00:21:16]:
Okay.
Lisa Chase [00:21:16]:
And so when I was like, okay, time to leave the tour, I sat down with my colleagues at Michigan State and I said, all right, I think I'm going to do it. I'm going to start my own practice. And they all, they all looked at me and they were just like, you need to just do cash. And I was like, what? Because, you know, there weren't many people back then doing cash. And I was like, but none of you guys do cash. And they're like, but you're starting out. If we were to do it all over again, we would start cash. So I was one of the few.
Lisa Chase [00:21:47]:
I had one colleague, Karen, who used to work with me on the tour and she had, after leaving the tour, started a cash based practice. And so she was kind of my mentor. I'm like, okay, how'd you do this? How do I set it up? And I just started. Started small and I just grew it from there.
Greg Todd [00:22:04]:
Wow. Wow. So you started your clinic and what year was that?
Lisa Chase [00:22:11]:
2010.
Greg Todd [00:22:12]:
2010.
Lisa Chase [00:22:13]:
And I was working out of a Pilates studio. I was just renting a space, probably a little bigger than this space here. And I did that for about almost. About a year and a half, almost two years. And then I grew enough where I went into my own space and I started off, it was just me, and then it grew where I started bringing Pilates instructors on nutrition. What I've tried to create a back to normal is looking at the whole person because it's unfortunate and it's a disservice to people that they have to go to multiple practitioners, right? They come in and it's like, oh, my shoulder and my elbow hurt. Oh, well, you'll have to come back for a different visit for your elbow because insurance won't cover that. Like, we can only cover you on the visit.
Lisa Chase [00:23:04]:
And so I really tried to have that whole well rounded approach. And what I learned on the tour is that one person can't do it all. I could orchestrate it, I could be the quarterback, but I need a Team. And so I started to build my team of the health and wellness. So the Pilates, nutrition coaching and massage and started to bring these things in and just saw how, like, amazing. And patients loved it. Like, they loved that all of us were talking about them and we were all coordinating their care. And they were in one place.
Greg Todd [00:23:41]:
They had all their coaches.
Lisa Chase [00:23:43]:
Yeah. And they were in one place. That's it.
Greg Todd [00:23:45]:
Yeah. You were head coach, you had assistant coach here, you had assistant coach here. You had that coach. You had that, and you were head coach.
Lisa Chase [00:23:49]:
That's it. That's it. And then the patient didn't have to go a bunch of places. They could just be in one place. And then we built a network, a network of people. So whether it be acupuncture or regenerative medicine or somebody need an MRI or whatever it was, we then started to grow our community, you know, and get, you know, a variety of practitioners that.
Greg Todd [00:24:11]:
You know, we could refer to your team of Avengers. That's really it. Your team of Avengers. All these different people that can come for the common good. Common good is to serve these people with their overall health needs. Some work within your facility, some you team up with outside the facility. It's a win win for everyone. That's.
Greg Todd [00:24:32]:
That's beautiful. So you guys, are you hearing this started in 2010. Started at a Pilates, actually. No, at your house, right?
Lisa Chase [00:24:42]:
Yeah. Well, I started in 1998. That's when I started back to normal. 1998.
Greg Todd [00:24:47]:
Wow.
Lisa Chase [00:24:48]:
And I started out of my house and I was just kind of going to people's house. I was doing some consulting, and I was. I was a manager, you know, at a PT clinic, an outpatient PT clinic. So I was doing that, doing this on the side, and I was like, yeah, someday, you know, I'm going to, you know, open up my own place. And then I got onto the tour, so I put it on the back burner, but I kept it. I kept it open, you know, and I would occasionally see some people when I came back. And then I just got too busy on the tour, but I still kept back to normal. And I was like, one day, I'm going to open up brick and mortar.
Greg Todd [00:25:21]:
Wow. Wow. That's so cool. So cool. So I ended up seeing Lisa in 2015 at that event, and. And then we were able to kind of, like, really grow our relationship. Right. And been able to kind of guide her a little bit here and there throughout her journey of her practice.
Greg Todd [00:25:43]:
So some really cool things have happened to her over the last year. And I now want to talk about the highs and talk about the low. So.
Lisa Chase [00:25:50]:
Yeah.
Greg Todd [00:25:51]:
Last year you hit a feat in your practice.
Lisa Chase [00:25:54]:
Yeah.
Greg Todd [00:25:55]:
And it was your first year doing what, seven figures? Seven figures.
Lisa Chase [00:25:59]:
Yep.
Greg Todd [00:26:00]:
She. Guys, you know, she was able to.
Lisa Chase [00:26:02]:
Seven figures only.
Greg Todd [00:26:03]:
Cash base only.
Lisa Chase [00:26:05]:
Yeah.
Greg Todd [00:26:05]:
Boom.
Lisa Chase [00:26:07]:
Was told by many. I could not get past 300.
Greg Todd [00:26:10]:
Oh, I know you'll never get. And she was able to do this, and she was able to do this in many different ways. Okay. And yeah, I, you know, I'm just one person. Along her journey, she said many mentors and. And I think one of the most amazing things about you is that you've always been on a path of growth. Right. And what I have seen, you know, with Lisa is I've seen.
Greg Todd [00:26:36]:
I've seen it kind of look like a heartbeat. It's like. I've seen it, like her spikes. She's constantly growing and da, da, da, da. Up and down, up and down, maybe a little whoop dip. And then book. She gets a spikes. And every single time, it's created this new level.
Greg Todd [00:26:51]:
And I think what I want every single one of you to understand is that if you are going to go into this entrepreneurial journey, that's how it's going to be. If you're committed to growing, if you're committed to growing, to being focused, what you will see is you'll see these Whoops. Spike. It brings you to a new level. You're going to go up and down, up and down, up and down. You might even take a dip, but then another spike and then different levels. And that's what I have seen. I kind of watched this now, you know, 2015 to, like, 2016, 17.
Greg Todd [00:27:27]:
We're doing stuff. And then kind of took a little break. And then.
Lisa Chase [00:27:30]:
Yep.
Greg Todd [00:27:30]:
You know, and then now, like, the last, what, two years? Like two years. So. And I've just watched that, and it's been really cool. So even. Even this year. This year has been tricky because Lisa is. It's been a tough year. So let's talk about locally, like, what has happened.
Greg Todd [00:27:48]:
By the way, Lisa is in St. Petersburg, Florida. You guys know I'm in Clearwater.
Lisa Chase [00:27:54]:
Yeah.
Greg Todd [00:27:55]:
Let's talk about the last 60 days.
Lisa Chase [00:27:57]:
Oh, well, you know, two hurricanes. You know, I had. My poor husband fell and dislocated his shoulder and needed shoulder surgery. And, you know, we had to close the clinic for, you know, a total of two weeks. So a lot of lost revenue and obviously a lot of stress. We all thought we were. I mean, we all thought we were gonna lose Our businesses, our homes. A lot of people did, you know, in the community.
Lisa Chase [00:28:23]:
It was just very devastating for patients, for our colleagues, and, you know, we're not immune to hurricanes. But this one, you know, particularly Helene, was. Was. Was very eye opening to the amount of damage that, you know, can happen and how it can change your life in an instant.
Greg Todd [00:28:46]:
In an instant. For those of you that have heard me, like, talk about it, you guys have maybe heard me talk about, like, a little bit here and there on the podcast, but Lisa was here and I was here, and I didn't evacuate.
Lisa Chase [00:29:01]:
Yeah.
Greg Todd [00:29:02]:
And when I tell you something, it was a 45 minute life changer.
Lisa Chase [00:29:09]:
Yeah.
Greg Todd [00:29:09]:
In 45 minutes, our lives changed forever.
Lisa Chase [00:29:12]:
Yeah.
Greg Todd [00:29:13]:
45 minutes. That's all it was.
Lisa Chase [00:29:14]:
Yeah.
Greg Todd [00:29:15]:
It was basically a. I guess a. I don't want to be dramatic, but was it a mini tsunami?
Lisa Chase [00:29:20]:
It was kind of like a tsunami. I mean, the amount of surge that literally was just all of a sudden there, all the streets were flooded, and the water's just coming up, coming up. And you could see it coming into the house. And what are you going to do? You're in the house. Like, it just happened like that fast.
Greg Todd [00:29:37]:
There's nothing you can do.
Lisa Chase [00:29:38]:
I mean, surge is no joke. They talked about it for so many years, and you're like, yeah, you know, but, you know, this was 130 miles off our coast and nobody expected it. Yeah. I mean, you know, and, man, it was intense.
Greg Todd [00:29:56]:
Yeah. It's pretty wild. You know, my neighborhood is pretty cleaned up now. But the reality is that it is. It's already happened. As in, 50 to 75% of the people don't live there anymore. They're gone. Their houses are gone.
Greg Todd [00:30:08]:
They're uninhabitable. They no longer live there. And then let's talk about the businesses. You know, the businesses have been devastated.
Lisa Chase [00:30:17]:
Yeah.
Greg Todd [00:30:17]:
Even if your business made it, the clients that you service, a lot of them are gone. That's right.
Lisa Chase [00:30:24]:
Yeah. I mean, or they're just trying to survive.
Greg Todd [00:30:27]:
Yeah.
Lisa Chase [00:30:27]:
Like, I have a client that reached out and we're trying to do a fundraiser to try to raise money to help our clients. Right. She's got two little kids, she's a single mom, and, you know, she lost her house, moved into a rental, and then Milton blew out the rental and she had to go move to another rental.
Greg Todd [00:30:45]:
Right.
Lisa Chase [00:30:45]:
You know, and here she's just like. She's like, I don't even know what I need. Like, I'm just trying to survive, like, getting from one day to the next and having a place to live, you know, and your cars. I mean, how many people lost their cars in that and couldn't.
Greg Todd [00:30:59]:
You do know my stunt. Yep. So my High park clinic we're now having to go to. We have that. Get a new facility. Yeah.
Lisa Chase [00:31:09]:
Oh, I did not know that.
Greg Todd [00:31:10]:
Yeah. So it's like. Yeah, you know?
Lisa Chase [00:31:12]:
I know.
Greg Todd [00:31:12]:
Yeah. It's crazy.
Lisa Chase [00:31:13]:
I know. When I saw what happened to Tropicana Field, because that's literally down the street from me, I thought, oh my God, you know, is that good as the roof going to cave in? You know, I mean, it's crazy. It's just. Yeah.
Greg Todd [00:31:25]:
So I bring all that up because here we are still serving people, still helping people, and still finding a way to even do this podcast with you guys. Yeah. And I say that to you. I started the interview talking about, you know, soft skills, the things that we learned not just from the WTA Tour and those players, but just what is it that people that win do? And what they're able to do is they're able to fight back. I feel like for us, I feel like we're down five one in the third for the title.
Lisa Chase [00:32:00]:
Yep.
Greg Todd [00:32:01]:
And we're down love 40.
Lisa Chase [00:32:03]:
Yeah.
Greg Todd [00:32:04]:
And. And we ch. We just got deuce. We gotta grind this sucker out right now and we're making our comeback. And so I, I say that you all. Because I don't, I don't like. I know it's a feel good story and it's been an awesome story of just watching Lisa as a cash based practice owner, WTA head therapist, now seven figure practice owner. And for you all just to think everything's just perfect and great and oh, it's because they're so dynamic.
Greg Todd [00:32:39]:
No stuff happens to us too.
Lisa Chase [00:32:43]:
That's exactly right. And one of the things I want to say is, look, being a great therapist doesn't mean you're going to be a great entrepreneur or a great leader. And I had a lot of lessons and I made a lot of mistakes. I wish I would have, you know, reconnected with you earlier, but I realized as I was, you know, building my practice that I was a great therapist, but I was not. I sucked as a leader. You know, I didn't have entrepreneurial skills. I mean, I think I innately had them. But the marketing and, you know, all the things that you've taught me over the years.
Lisa Chase [00:33:24]:
And so I sought out the best people and I was like, I looked at it like, what did I do to become the best pt?
Greg Todd [00:33:32]:
Right?
Lisa Chase [00:33:32]:
Like, who's the best. And that's who I'm going to go to, and I'm going to learn from them, and I'm going to rinse and repeat, and I'm going to rinse and repeat and I'm going to keep, you know, keep learning and applying these principles. And, you know, and you know, in order to be successful and to be a leader, you know, you got to do work on yourself, right? You got to get better yourself. You got to find out, you know, what your weaknesses are and what you need to do to grow and motivate and influence your patients, the community, your team, you know, because one person can't do it all. I couldn't have done what I did last year without my entire team. It was the whole team effort, but I led the charge and helped to motivate and figure out how to. How to do that, you know, through, you know, all these other things that, you know, that I've learned along the way.
Greg Todd [00:34:29]:
I hope you all have been inspired a little bit. Hope you feel like you could run through a freaking wall right now. Before we finish off the podcast, I actually want to honor you. I said it this week. Okay. And I know what, you know that I'm going to say it, right? So we have been together for the last three days. I have a small inner circle group where we not only strategize, but it's actually a lot of boring, hard, stupid work that we got to do. But I know the only way we'll do it is if we've created the energy and we're in the right room and everybody's doing it.
Greg Todd [00:35:06]:
So we do things that suck today, but bless us a lot in the future. So anyways, we've been doing that, but the first day, you know, we were recapping our 90 days and what has happened in the last 90 days. And so Lisa went, and as I'm listening, and I knew what was going on, obviously, you know, we're. We live in the same community. But I. I told this to Lisa, and I actually just want to say it on the podcast. You know, many of you are amazing clinicians, but as Lisa said, you really suck at the other stuff. And Lisa, that was you.
Greg Todd [00:35:40]:
Okay. Yep. But not today. Let me tell you something. You are one of the most amazing clinicians I've ever met. I still think, like, she'd run. I know I haven't been doing this for a while. She would run rings around me even when I was at my peak.
Greg Todd [00:35:54]:
Okay, it's pretty darn good. But she's the she. She's goat behavior with regards to being a ghetto clinician. But, wow, I can tell that in the last 18 months, just watching you, watching your drive, watching how you finish out the year to get to that milestone, watching how we have gone through different challenges and struggles, but your level of expectation has actually just raised up. So you never came back down. Your thermostat didn't come back down to 400k or 500k. You're like, oh, hell no. It's thing up here.
Greg Todd [00:36:32]:
And then watching the last 45 days of what the cards you've been dealt and watching you still find a way to be resilient, to still find a way just to take it to that next level, it's beyond inspiring. You are as good an entrepreneur as you are a clinician.
Lisa Chase [00:36:54]:
I appreciate that. And I appreciate your guidance and you pushing me, you challenging me. Um, you know, because it's easy to kind of get comfortable, right? You get comfortable with where you're at. And to get pushed out of your comfort zone, you know, is not easy for a lot of people. But I could tell anybody who's listening to this podcast, you know, you have to push yourself outside your comfort zone. The only way you gain confidence is by doing the things that you fear.
Greg Todd [00:37:27]:
Yeah, that's it.
Lisa Chase [00:37:28]:
And you know what? You're going to suck at it. And I did, but I kept doing it. And I kept trying to figure out and get the training, find the mentors, find the people that know how to do what you need to do and learn from them. And that's what I've done from you, and I really appreciate that.
Greg Todd [00:37:46]:
Well, thank you. I'm going to take that. I'm going to receive that. In the name of Jesus, I'm receiving it. Y'all do it. Anyways, thank you so much for being on the podcast.
Lisa Chase [00:37:54]:
Thank you, y'all.
Greg Todd [00:37:55]:
It took a while, but hopefully I hope we made it really good for you. So, anyways, thank you. I appreciate you. Till next time, you guys.
