Episode 157: Why Giving LESS to Clients Can Make You MORE Money
In this episode of Secrets for Success, Greg Todd shares a powerful lesson that flips the script on what most coaches and entrepreneurs believe: giving too much to your clients can actually overwhelm them and cost you business. đź’ˇ
Greg walks through a real-life scenario involving his luxury cabin in Blue Ridge, Georgia—and how removing a bedroom led to more bookings and more income. This eye-opening story leads to a broader truth about marketing, coaching, and value delivery: sometimes, less truly is more.
If you're a healthcare professional, coach, or creator building offers for your audience, this is the insight you didn’t know you needed.
👇 Drop “WORKSHOP” in the comments if you want to learn more about aligning your offer to the RIGHT audience!
⏱️ Timestamps:
00:00 – Intro: Why "Less is More"
01:20 – The Blue Ridge Cabin Story
04:10 – The game-changing advice from a property manager
05:45 – Why fewer bedrooms = more rentals
07:00 – “Less is more” and how it applies to YOUR business
08:20 – Are you overwhelming your clients with too much?
09:50 – How Greg changed his coaching programs to simplify
10:46 – The power of AI and ChatGPT in identifying your ideal audience
11:52 – Final thoughts: match your offer to your audience
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