Episode 214: 4 Things Every Business Must Focus On in 2026

As we close out 2025, Greg Todd breaks down the 4 non-negotiables every business needs to grow in 2026. From marketing and partnerships to leads and irresistible offers, this mindset shift can change how you approach growth and execution going into the new year. 🚀

Greg outlines his business cycle:

1. Marketing: This is what "breathes life into the business," because if people aren't aware of who you are and what you offer, nothing will work.

2. Leads: You must have a good offer and test its concepts by giving it out for free (monetarily), asking for their attention and information in return.

3. Sales: If the lead generation goes well, there's a high probability that those willing to pay attention will also pay with their pocketbook.

4. Fulfillment: You must charge enough for your services to ensure the business is healthy and doesn't fail.

Here are the four things to focus on going into 2026:

1. Partnership Platform (Marketing Focus):
o Greg has built his businesses on partnerships, which means understanding that he doesn't have to reinvent the wheel or find people; somebody else already has the people.
o This could be another provider, physician, or therapist.
o Platforms like Instagram, Facebook, TikTok, YouTube, or LinkedIn also have the desired audience.
o The advice is to start there, pick one platform, and get good at it. The platforms have all the customers you need, and you can access them for free if you are good at getting their attention.

2. Good Free Offer (Leads Focus):
o It is arrogant to think people should pay you immediately, as it is difficult for people to open up their wallets.
o Have a free offer that is worth money but that you are willing to give away to prove your worth. This is essential for getting leads.

3. Sales Presentation (Sales Focus):
o Have a sales presentation that allows people to come in a "one-to-many" format instead of only doing one-on-one evaluations.
o This is especially important for healthcare providers who are often capped by one-on-one "plan of care" models.
o Selling lower-priced items (like $20, $30, $40, or $50) without having to fulfill them individually is huge.
o A one-to-many presentation can be a workshop, a webinar, a challenge, or a long-form video where you give value and then offer the opportunity to buy.

4. Irresistible Offer (Fulfillment Focus):
o Every business already has an offer, such as a plan of care for 12 sessions or a package for six sessions. The focus, however, should be on creating an irresistible offer.

🎯 Highlights:
📈 Why marketing always comes first
🤝 The power of partnerships & platforms
🧠 Growth mindset vs staying stagnant

🕒 Timestamps
00:00 – Welcome & Reflecting on 2025
00:40 – Why Reflection Leads to a Stronger 2026
01:07 – The Problem With Too Many Strategies
01:26 – If I Were Starting a New Business Today
02:03 – Why Every Business Must Focus on Growth
02:46 – The Business Cycle Explained (Marketing → Leads → Sales → Fulfillment)

04:18 – #1 Marketing: Build a Partnership Platform
04:41 – Borrowing Audiences Instead of Reinventing the Wheel
05:15 – Why Social Platforms Are the Ultimate Partners
05:38 – Get Good at ONE Platform (Not All of Them)
06:00 – The Mall Analogy for Social Media Marketing
07:03 – How Platforms Already Have Your Ideal Customers
07:26 – Let the Platform Do the Heavy Lifting

07:57 – #2 Leads: The Power of a Strong Free Offer
08:23 – Why It’s Hard to Get People to Pay
08:41 – Buying Momentum Explained
09:00 – Prove Your Value Before Asking for Money
09:17 – Turning Free Offers Into Leads

09:44 – #3 Sales: One-to-Many Presentations
10:05 – Why 1-on-1 Sales Caps Your Income
10:26 – The Pricing Trap Most Providers Are Stuck In
10:56 – Workshops, Webinars & Challenges Explained
11:17 – Long-Form Content That Converts

11:38 – #4 Create an Irresistible Offer
11:50 – Why Having “An Offer” Isn’t Enough

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#BusinessGrowth #EntrepreneurMindset #2026Planning